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How an ITV3 TV Campaign Boosted Leads for Granite Transformations

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How an ITV3 TV Campaign Boosted Leads for Granite Transformations

Provided Services

Media Booking

TV Campaign Strategy & Delivery

Post Campaign Analysis

Performance Tracking & Optimisation

Overview

Granite Transformations is a leading home renovation brand, specialising in beautiful and durable kitchen and bathroom makeovers. With showrooms across the UK, they offer high-quality worktops, doors, and bespoke solutions designed to transform homes with minimal disruption.

In October 2024, Granite Transformations partnered with us to launch a dedicated TV campaign on ITV3, running from 1st – 31st October. While the brand already had a strong presence in the market, they wanted to strengthen awareness, increase showroom engagement, and generate more high-quality leads.

Objectives

The campaign was built around three core goals:

  • Drive brand awareness through targeted TV exposure

  • Increase digital engagement with showroom visits and home appointment requests

  • Generate new customer leads cost-effectively

Increase in organic search
+ 0 %
Increase in "Find a Showroom" clicks
+ 0 %
Increase in "Arrange a Home Visit"
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Strategy

To achieve these objectives, we build a TV campaign that would resonate with Granite Transformations’ target audience and drive measurable online action.

Here’s how we approached it:

  • Targeted Channel Selection: ITV3 was chosen based on its audience profile, closely aligned with Granite Transformations’ customer base.

  • Strategic Timing: Ads were scheduled to run during peak engagement slots, ensuring maximum visibility to homeowners most likely to be in-market.

  • Clear Call-to-Action: The creative drove viewers online to find a showroom or book a home visit, linking offline advertising to digital engagement.

  • Performance Tracking: Using analytics, we monitored website actions during and after the campaign to measure uplift across key conversion points.

ITV3 Logo

Results

The October TV campaign delivered exceptional results for Granite Transformations. During the month, organic search increased by 30%, showing a clear uplift in brand awareness. Engagement across key actions also rose significantly, with ‘Find a Showroom’ clicks up by 50% and ‘Arrange a Home Visit’ requests soaring by 87%. Website performance reflected this surge in interest, with new users increasing by an impressive 216% compared to the previous period. Most importantly, these improvements translated into business growth, with nearly 30% more new leads generated. The campaign proved that targeted TV advertising can not only boost visibility but also drive meaningful customer actions and deliver measurable returns.

White kitchen with black fridge and black chairs
Male sitting on the sofa with laptop open on a Granit Transformations homepage
Image bathroom in white, brown and black colours.

Summary

Granite Transformations needed a campaign that went beyond brand exposure – they wanted real results. By running a highly targeted TV campaign on ITV3, we were able to connect with the right audience, increase online engagement, and significantly grow new customer leads.

Why Work with Us?

At CMe Media, we take the time to understand your business, your customers, and your goals. Our team builds strategies that cut wasted spend and deliver results that matter. From PPC and SEO to social and offline campaigns, we also handle full media bookings, including TV campaigns on ITV, Sky, Channel 4 and digital campaigns on YouTube, making it easier for you to reach the right audience across multiple channels.

Let’s Chat

Want results like Granite Transformations? Get in touch with us today and let’s talk about how we can make your marketing work harder.

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