Logo Design and Branding
Identities Built to Last
We design logos and brand identities for new businesses and established companies across the UK, from a first logo to a full rebrand. Every identity is built with the colours, typography and guidelines needed to apply it consistently across print, digital and broadcast.
Tell us about your business and where your brand needs to work, and our designers will come back with an approach and costs.
More Than a Logo
A logo is the most visible part of a brand, but it is only one piece of a wider identity. Colours, typefaces, imagery, tone of voice and the way these are combined all shape how people recognise and remember a business.
Our branding work starts with understanding what your business stands for, who your customers are and how you want to be seen. From there we create a logo and visual identity that reflect that position and can be used consistently everywhere your brand appears, from signage and vehicles to websites, social media and advertising.
What We Create
Logo Design
Original logos designed for your business, with variations for different uses.
Brand Identity
Colour palettes, typography and visual elements that work together.
Brand Guidelines
Clear rules showing how the identity should be applied by anyone.
Brand Refresh
Existing logos and identities updated while keeping what customers recognise.
Brand Rollout
The identity applied across print, digital, signage and advertising.
Why Strong Branding Matters for Your Business
People form an impression of a business within seconds, often before they have read a word. A clear, professional identity signals quality and reliability, while an inconsistent or dated one can make even a strong business look less credible.
Consistent branding also makes marketing more effective. When the same colours, fonts and style appear across adverts, the website and social media, each piece reinforces the others and people recognise the brand more quickly. Over time, that recognition builds trust and makes it easier for customers to choose you.
How Can Our Branding Services Help?
Our logo and branding services can help you:
- Create a professional identity for a new business
- Update a dated logo without losing existing recognition
- Stand out from competitors in your market
- Present a consistent brand across every channel
- Give staff and suppliers clear guidelines to follow
- Prepare your brand for advertising across all media
- Build a visual identity that can grow with the business
From a single logo to a complete rebrand, we will scope the work around what your business needs now and how you plan to use the brand.
Our Logo and Branding Services
At CMe Media, we design brand identities in-house and apply them across every format your business uses. We guide you through each stage, from initial concepts to final files and guidelines.
- Logo Design
- Logo Refresh
- Full Rebrand
- Brand Identity Design
- Colour Palette Development
- Typography Selection
- Icon and Graphic Elements
- Brand Guidelines
- Business Stationery
- Signage Graphics
- Vehicle Livery Design
- Social Media Branding
- Website Brand Assets
- Advertising Templates
- Presentation Templates
- Print-Ready Artwork
Logo Design
A good logo is simple, memorable and works at any size, from a social media icon to a billboard. It should also work in one colour, on light and dark backgrounds, and in the places your business will use it most.
We develop logo concepts based on your brief and present them with examples of how they look in use. Once a direction is chosen, we refine it and supply the final logo in a full set of versions and file formats for print and digital.
Building a Brand Identity
A brand identity brings together the logo with colours, typography, imagery and graphic elements, creating a recognisable visual language. It ensures every piece of marketing feels as if it comes from the same business.
We choose colours and typefaces that reflect your brand’s personality and work well across different media. Supporting elements such as icons, patterns and photography guidance give the identity depth and make it easier to create new materials in future.
Brand Guidelines
Brand guidelines set out how the identity should be used, covering logo placement, clear space, colour values, fonts and examples of correct and incorrect use. They help keep the brand consistent when different people or suppliers create materials.
We produce guidelines in a format your team can use easily, whether that is a concise reference sheet or a detailed brand book. They give printers, signwriters, web developers and marketing staff everything they need to apply the brand correctly.
Rebrands and Brand Refreshes
Businesses change over time, and a brand that once fitted may no longer reflect what the company offers or who it serves. A refresh updates the existing identity while keeping the elements customers recognise, while a rebrand creates a new identity altogether.
We review your current brand, your market and your plans before recommending which approach makes sense. Where the business already has strong recognition, a careful refresh is often the better choice.
Applying Your Brand Everywhere
A brand identity proves its value when it is applied consistently across every touchpoint. That includes stationery, signage, vehicles, uniforms, the website, social media profiles, email templates and advertising.
Our design team can roll the new identity out across all of these, preparing files to each supplier’s specification. That avoids the inconsistencies that often appear when a new logo is handed over and every item is created separately.
Branding for Advertising
A brand needs to work in advertising as well as on a letterhead. Billboards, press adverts, social posts and TV idents all place different demands on a logo and identity, from legibility at a distance to how it animates on screen.
Because CMe Media plans and produces advertising across all media, we design identities with those uses in mind. Your brand is ready to go into campaigns from day one, with templates and assets prepared for the formats you are likely to use.
Branding and Media Buying Working Together
Creating a brand and putting it in front of people are often handled by different agencies. At CMe Media, the designers who create your identity work alongside the planners and buyers who place your advertising.
That means your new brand can be launched with a joined-up campaign across outdoor, press, radio, TV and digital, and the creative is produced to the specification of every booking. The result is a launch that looks consistent and reaches the right audience.
Our Branding Process
1. Discovery
We learn about your business, your customers, your competitors and your goals.
2. Concepts
We develop initial logo and identity ideas based on the brief.
3. Review
We present the concepts in context and gather your feedback.
4. Refine
We develop the chosen direction into a complete identity.
5. Guidelines
We create guidelines showing how to use the brand correctly.
6. Rollout
We supply final files and apply the brand across your materials.
Why Choose CMe Media for Logo and Branding?
CMe Media has been creating and placing advertising for businesses since 2014. We are a family-run agency working with clients of every size across the UK.
Our design team works alongside copywriters, video producers and media planners, so your brand is created with every channel in mind. One team can design the identity, apply it to your materials and use it in your advertising.
We take time to understand your business before we start designing, so the identity we create reflects who you are and gives you a brand you can build on for years.
Explore Our Other Design & Production Services
Radio adverts scripted and voiced.
TV and video adverts, script to edit.
Copy for websites, ads and print.
Artwork made to every media spec.
See every design & production service we offer.
Frequently Asked Questions About Logo and Branding
How much does a logo design cost?
The cost of logo design depends on the scope of the project, from a single logo to a full brand identity with guidelines and rollout. We provide a quote once we understand what your business needs.
How long does a branding project take?
Timescales depend on the size of the project and how quickly feedback can be gathered. A logo alone can be completed faster than a full identity applied across print, digital and signage, and we agree dates at the start.
What files will I receive?
Final logos are supplied in a set of versions and formats for print and digital use, such as vector files for printing and web-ready files for websites and social media.
What is the difference between a logo and a brand identity?
A logo is the mark or symbol that represents a business, while a brand identity includes the logo along with colours, typography, imagery and guidelines that govern how the brand looks everywhere.
Can you update our existing logo?
An existing logo can be refreshed to modernise it while keeping the elements customers recognise. We review the current design first and recommend how far the update should go.
Do I need brand guidelines?
Brand guidelines are worth having if more than one person or supplier creates materials for your business. They keep the brand consistent and save time on every new project.
Start Your Branding Project
Tell us about your business, your audience and what you need from your brand, and we will scope the design work and timings. Get in touch or call the team on 02380 170 955.