YouTube Advertising

Video Campaigns That Get Watched

We plan, produce and manage YouTube advertising campaigns through Google Ads, from short bumper ads to longer in-stream videos and Shorts. Campaigns are targeted by audience, interest and location, and measured against views, visits and enquiries.

Talk to our YouTube Ads team

Tell us who you want to reach, and our team will come back with targeting, formats and costs.

Video Advertising on the World's Biggest Video Platform

YouTube advertising places your video in front of people as they watch content on YouTube, whether on a phone, a laptop or a smart TV. Adverts can play before or during other videos, appear in search results and the home feed, or run between Shorts.

YouTube campaigns are managed through Google Ads, which means they can use the same audience data, location targeting and conversion tracking as search campaigns. That makes YouTube a practical way to add video to your marketing without the cost of a broadcast TV campaign.

What We Handle

Campaign Strategy

Objectives, audiences and formats agreed before any budget is spent.

Video Production

Adverts filmed and edited in-house, or existing footage adapted.

Targeting

Audiences reached by interest, behaviour, location and life events.

Campaign Management

Bids, placements and budgets managed and optimised every month.

Reporting

Views, engagement and conversions reported in plain terms.

Why YouTube Advertising Works

Video tells a story in a way that text and images cannot, combining sound, movement and people to show what a business does. On YouTube, that story can reach audiences who may watch little or no live television.

Because YouTube campaigns run through Google Ads, they can be targeted precisely and changed quickly. Advertisers often pay only when someone chooses to watch or interacts with the advert, which helps keep budgets focused on engaged viewers.

How Can Our YouTube Ads Services Help?

Our YouTube advertising services can help you:

Reach audiences who watch online video rather than live TV
Build awareness with short, memorable video adverts
Target viewers by interest, location and behaviour
Re-engage people who have visited your website
Drive website visits, enquiries and sales from video
Make the most of existing TV or video content
Measure results alongside your search campaigns

Campaigns can start with modest budgets and grow as results build, and we will recommend the formats that suit your goals and creative.

Our YouTube Ads Services

At CMe Media, we can produce your video and run the campaign, so the creative and the media plan are developed together. We handle targeting, setup, optimisation and reporting through Google Ads.

Skippable In-Stream Ads
Non-Skippable In-Stream Ads
Bumper Ads
In-Feed Video Ads
YouTube Shorts Ads
Connected TV Ads on YouTube
Video Remarketing
Audience Targeting

Location Targeting
Campaign Setup in Google Ads
Conversion Tracking
Video Advert Production
Cut-Downs and Edits
Thumbnail and Asset Design
Monthly Optimisation
Monthly Reporting

In-Stream Video Ads

In-stream ads play before, during or after other videos on YouTube. Skippable versions allow the viewer to skip after five seconds, so the opening has to grab attention and the brand needs to appear early. Non-skippable versions are shorter and play in full.

We help choose the right format for the message and the budget. A skippable advert can be longer and tell more of the story, while non-skippable ads guarantee the full message is seen and suit awareness campaigns.

Bumper and Shorts Ads

Bumper ads are short, non-skippable videos of up to six seconds. They work well for building recognition and reinforcing a longer campaign, as the same message can be repeated many times at a relatively low cost.

YouTube Shorts ads appear between short vertical videos in the Shorts feed. They need to be filmed or edited for a vertical screen and feel natural in that format. We produce versions for each so a campaign can cover the main ways people watch.

In-Feed and Discovery Placements

In-feed video ads appear in YouTube search results, on the home feed and beside related videos, inviting people to click and watch. Because the viewer chooses to play the video, these placements can attract an engaged audience.

They are useful for longer content such as product demonstrations, explainers and customer stories. We write the headlines and descriptions and design thumbnails that encourage the right people to click.

Targeting the Right Viewers

YouTube targeting can be based on demographics, interests, the topics and channels people watch, recent searches and life events. Campaigns can also be limited to particular towns, regions or postcodes.

Remarketing lets you show video adverts to people who have already visited your website or watched your other videos. We build audience lists around your customers and test which ones deliver the best results.

Video Produced for YouTube

An advert made for television does not always work on YouTube without changes. Online viewers can skip, scroll or watch on a small screen with the sound off, so the opening seconds, captions and framing all matter.

Our in-house video production team creates adverts for YouTube and adapts existing footage into the lengths and formats each placement needs. One shoot can produce a main advert, a bumper, a vertical Shorts version and cut-downs for social media.

Measuring YouTube Campaigns

YouTube campaigns report views, view rates, watch time and clicks, and with conversion tracking they can also show the enquiries and sales that follow. Brand lift and reach reporting can help show the effect on awareness.

We review the figures every month and adjust targeting, formats and bids to improve results. Reports explain what the numbers mean for your business and how the campaign fits with your other activity.

YouTube Ads and TV Production Working Together

Producing the video and buying the media in the same place keeps a campaign joined up. The production team knows the formats and lengths the media plan requires before filming starts, and the campaign team knows exactly what creative is available.

Because CMe Media also plans TV and streaming advertising, YouTube can be planned as part of a wider video campaign. Search and social campaigns can then build on the awareness created by video, using the same message and look.

Our YouTube Ads Process

1. Brief

We learn about your audience, your goals and any existing video you have.

2. Plan

We choose the formats, audiences and budgets that suit the campaign.

3. Produce

We film and edit new adverts or adapt your existing footage.

4. Launch

We set up the campaign in Google Ads with tracking in place.

5. Optimise

We refine targeting, bids and creative based on performance.

6. Report

We share monthly results and recommendations.

Why Choose CMe Media for YouTube Advertising?

Since 2014, CMe Media has planned, produced and bought advertising for businesses large and small. We are a family-run agency working with clients across the UK.

We produce video in-house and manage paid campaigns through Google Ads, so your YouTube advertising has one team responsible for both the creative and the results. That makes it easier to test new versions and act on what the data shows.

We will help you decide where YouTube fits in your marketing and build campaigns around the outcomes that matter to your business.

Explore Our Other Paid Advertising Services

Google Ads

Search, Performance Max and Shopping.

Social Media Ads

Meta, TikTok, LinkedIn and Pinterest.

ChatGPT Ads

Plan Your YouTube Campaign

Tell us who you want to reach and what video you already have, and we will recommend the formats and budget to get started. Get in touch or call the team on 02380 170 955.