Streaming Advertising
Podcasts, Audio and Video
We plan and buy advertising on streaming platforms across the UK, covering podcasts, music and digital audio services, and on-demand video. Campaigns are targeted by audience, interest and location, and the adverts are produced to each platform’s requirements.
Tell us who you want to reach and our team will come back with platforms, formats and costs.
Advertising Where People Listen and Watch
Streaming advertising covers adverts that run within digital audio and video content, rather than on traditional broadcast schedules. That includes adverts in podcasts, on music and digital radio streaming services, and in on-demand video watched on smart TVs, laptops and phones.
Because streams are delivered to individual devices, adverts can often be targeted more precisely than broadcast media, by location, age, interests or the type of content being consumed. We plan the platforms and formats that reach your audience and bring them together in one campaign.
What We Handle
Platform Planning
Podcasts, audio streaming and on-demand video chosen around your audience.
Targeting
Audiences reached by location, interests, demographics and content.
Media Buying
Placements booked with platforms, networks and publishers.
Production
Audio and video adverts produced to each platform's specification.
Reporting
Delivery and listening or viewing figures shared during the campaign.
Why Streaming Advertising Is Worth Considering
Streaming now accounts for a large share of the time people spend listening and watching. Podcasts in particular attract listeners who choose content that matches their interests, often listening through headphones with fewer distractions than broadcast radio.
Streaming also gives smaller budgets a way into audio and video advertising. Campaigns can be focused on specific areas or audiences, adjusted while they run and combined with radio and TV activity to reach people who rarely listen or watch live.
How Can Our Streaming Advertising Services Help?
Our streaming advertising services can help you:
- Reach listeners and viewers who spend less time with live radio and TV
- Advertise in podcasts that match your audience's interests
- Target campaigns by location, age and interest
- Run audio and video adverts as part of one plan
- Extend radio and TV campaigns to streaming audiences
- Adjust targeting and budgets while the campaign runs
- Produce adverts to each platform's technical specification
Campaigns can focus on a single platform or run across audio and video streaming together, and we will recommend the mix that suits your goals.
Our Streaming Advertising Services
At CMe Media, we plan, buy and produce streaming campaigns in one place. We choose the platforms, set up the targeting, create the adverts and keep you updated on delivery.
- Podcast Advertising
- Host-Read Podcast Adverts
- Dynamically Inserted Podcast Ads
- Podcast Sponsorship
- Music Streaming Adverts
- Digital Radio Streaming
- Smart Speaker Audio Adverts
- Audience Targeting
- On-Demand TV Advertising
- Connected TV Advertising
- Online Video Advertising
- Location Targeting
- Audio Advert Production
- Video Advert Production
- Platform File Delivery
- Campaign Reporting
Podcast Advertising
Podcast advertising places your message in shows your audience already chooses to listen to. Adverts can be read by the host, which often feels like a recommendation, or produced in advance and inserted into episodes automatically.
We help select podcasts and networks that match your audience and decide which format suits the message. For host-read adverts we prepare the key points the host needs, and for inserted adverts our audio team produces the finished spot.
Music and Digital Audio Streaming
Music streaming services and digital radio apps carry audio adverts between songs and programmes, often alongside a display banner on the listener’s screen. Listeners can be targeted by location, age, interests and listening habits.
These platforms are useful for reaching audiences who listen through phones, smart speakers and headphones rather than a car radio. We plan the targeting and frequency, then supply adverts in the formats and lengths each service accepts.
On-Demand and Connected TV
Video streaming on smart TVs and on-demand services has opened television-style advertising to more businesses. Adverts run before or during programmes, and campaigns can be targeted by region and audience instead of buying a whole channel.
We plan on-demand video campaigns alongside other streaming and TV activity. Our production team can create the video or adapt an existing advert to the durations and formats required by each platform.
Targeting Your Audience
Targeting is one of the main advantages of streaming. Depending on the platform, adverts can be shown to people in particular postcodes, age groups or interest categories, or alongside specific genres of content.
We define the audience at the planning stage and set up the targeting to match. That helps make sure your budget goes on the listeners and viewers most relevant to your business.
Adverts Produced for Each Platform
Each streaming platform has its own requirements for file type, length and loudness. An advert produced for broadcast radio or TV may need to be edited before it can run on a podcast or a streaming service.
Our audio and video teams produce adverts to each specification and create versions with different lengths, messages or calls to action. One recording or shoot can therefore supply a campaign running across several platforms.
Measuring Streaming Campaigns
Streaming platforms report on how many times an advert was delivered and, in many cases, how many listens or views were completed. Some also show results by audience or location.
We review the figures during the campaign and share them with you, making changes to targeting or budget where they would improve delivery. The reporting also helps plan future activity across streaming, radio and TV.
Streaming and Broadcast Media Working Together
Streaming works well as an extension of radio and TV campaigns. Many people listen and watch both live and on demand, while others rarely use broadcast media at all. Combining the two helps a campaign reach more of its audience.
Because CMe Media also plans and buys radio and TV advertising, streaming activity can be planned in the same schedule with the same message. Our production team supplies versions for every channel, so the campaign sounds and looks consistent wherever people come across it.
Our Streaming Advertising Process
1. Brief
We learn about your audience, your goals, timings and budget.
2. Plan
We recommend platforms, formats and targeting to match the audience.
3. Book
We confirm placements with the platforms, networks and publishers.
4. Produce
We create audio or video adverts to each platform's specification.
5. Launch
We set the campaign live and check delivery in the first days.
6. Report
We share the results and adjust targeting or budgets where needed.
Why Choose CMe Media for Streaming Advertising?
Since 2014, CMe Media has planned, produced and bought advertising for businesses of every size. We are a family-run agency working with clients right across the UK.
We bring media planning, audio production and video production together, so one team handles the platforms, the targeting and the adverts themselves. That makes it easier to run streaming alongside radio, TV and digital campaigns.
We take time to understand who you want to reach, then recommend the streaming platforms that make sense for your audience rather than every option available.
Explore Our Other Media Buying Services
Student recruitment campaigns.
Billboards, screens, buses and cinema.
Local and national airtime.
National, regional and trade titles.
Broadcast, AdSmart and on-demand TV.
See every media buying service we offer.
Frequently Asked Questions About Streaming Advertising
What is streaming advertising?
Streaming advertising is advertising that runs within digital audio and video content, such as podcasts, music streaming services, digital radio apps and on-demand TV.
How does podcast advertising work?
Podcast adverts are either read by the host or produced in advance and inserted into episodes. They can be booked on specific shows or across podcast networks, depending on the audience you want to reach.
Can streaming adverts be targeted locally?
Many streaming platforms allow adverts to be targeted by location, so a campaign can focus on particular towns or regions as well as running nationally.
Can you produce the adverts for streaming platforms?
Our in-house audio and video teams can produce adverts for each platform, including different lengths and versions from the same recording or shoot.
Can I use my radio advert on streaming services?
A radio advert can often be used on streaming services, although it may need to be edited to meet the platform’s length or loudness requirements. We prepare the right version for each one.
How do I know if a streaming campaign is working?
Platforms provide reports on delivery and completed listens or views, and we share these during and after the campaign alongside any changes made to improve results.
Plan Your Streaming Campaign
Tell us who you want to reach and which formats interest you, and we will recommend the platforms and targeting to suit your budget. Get in touch or call the team on 02380 170 955.