TV Advertising
Broadcast, On Demand and Smart TV
We plan and buy TV advertising across the UK, working with broadcasters including ITV, Channel 4 and Sky AdSmart. Campaigns can run nationally or be targeted by region and household, with schedules built around your audience and budget.
Tell us who you want to reach and our media team will come back with channels, spots and costs.
Television Is More Accessible Than You Think
TV advertising has changed a great deal. Alongside traditional national and regional airtime, adverts can now be shown through on-demand services and smart TV platforms, where they can be targeted by location and household characteristics rather than by channel alone.
That means television is no longer reserved for the biggest brands. Businesses with a regional customer base, or a defined audience, can use TV to build credibility and awareness without paying for viewers they do not need to reach. We plan the right mix of linear, on-demand and addressable TV for each campaign.
What We Handle
Audience Planning
Schedules built around who you want to reach rather than a list of channels.
Airtime Buying
TV airtime negotiated and booked directly with the broadcasters.
Targeting
Regional, on-demand and addressable options matched to your audience.
Clearance
Adverts submitted for clearance before they can be broadcast.
Delivery
Finished adverts supplied to each broadcaster in the required format.
Why TV Advertising Builds Trust
Seeing a brand on television gives it a level of credibility that is difficult to achieve elsewhere. TV combines sound, picture and storytelling, which helps an advert create an emotional response and be remembered for longer.
Television also works well alongside other media. A TV campaign can raise awareness that makes search, social and radio activity more effective, as viewers are more likely to recognise the brand when they come across it again. With targeted options, that effect can be focused on the areas where your customers live.
How Can Our TV Advertising Services Help?
Our TV advertising services can help you:
- Reach large audiences nationally or in selected regions
- Target households through on-demand and smart TV platforms
- Build credibility and brand recognition
- Plan a schedule that suits your budget and objectives
- Combine broadcast and on-demand TV in one campaign
- Produce or adapt adverts to broadcast specification
- Support search, social and radio activity with TV awareness
Campaigns can be planned for a single region or the whole country, and we will recommend the channels, platforms and timings that fit your aims and budget.
Our TV Advertising Services
At CMe Media, we plan and buy TV campaigns and can produce the adverts through our in-house team. We manage the planning, booking, clearance and delivery, so the campaign goes to air as agreed.
- National TV Advertising
- Regional TV Advertising
- ITV Advertising
- Channel 4 Advertising
- Sky AdSmart
- Broadcaster Video on Demand
- Connected and Smart TV
- Programme Sponsorship
- Audience Planning
- Airtime Negotiation
- Schedule Planning
- Advert Clearance Support
- Broadcast File Delivery
- TV Advert Production
- Cut-Downs and Versions
- Campaign Reporting
National and Regional TV Airtime
Linear TV, the scheduled programming viewers watch live, remains the way to reach the biggest audiences at once. National campaigns suit brands that sell across the country, while regional airtime focuses the advert on particular parts of the UK.
We plan schedules around the programmes and times your audience watches, balancing reach and frequency against the budget. Airtime is negotiated directly with the broadcasters, and we keep track of the schedule through to transmission.
Addressable TV With Sky AdSmart
Sky AdSmart allows different adverts to be shown to different households watching the same programme. Campaigns can be targeted by location and by household characteristics, so a business only pays for the homes it wants to reach.
This makes television practical for brands with a local or specialist audience. We plan AdSmart campaigns around the postcodes and household profiles that match your customers, and can combine them with other TV and video activity.
On-Demand and Connected TV
More viewing now happens through on-demand services and smart TVs. Broadcaster video on demand, such as ITVX and Channel 4’s streaming service, carries adverts in a similar way to live TV, with options to target by audience and region.
On-demand advertising reaches viewers who watch at their own pace, often younger audiences who watch less live television. We include these platforms in the plan where they help reach your audience more efficiently.
Programme Sponsorship
Sponsorship links a brand to a specific programme or genre, with short credits appearing around the show. Viewers see the brand each time the programme airs, building a close association with the content.
Sponsorship can suit brands that want to be connected with a particular type of viewer or interest. We look at the sponsorship opportunities available and whether they add value alongside, or instead of, a spot campaign.
Planning TV on a Realistic Budget
A TV campaign does not need a national budget to be worthwhile. Regional airtime, addressable TV and on-demand platforms allow campaigns to be built at a scale that suits many businesses.
We start with your objective and the audience you need to reach, then build a plan that makes the best use of the budget. You see the options and what each is expected to deliver before anything is booked.
Clearance and Delivery
Every TV advert broadcast in the UK must be cleared before it can air, and broadcasters have strict technical requirements for the files they receive. Missing either step can delay a campaign.
We manage the clearance submission and any queries that come back, then deliver the finished advert to each broadcaster in the required format. Because we are also handling the bookings, the advert is ready before the first spot is due to run.
TV Advertising and TV Production Working Together
TV campaigns work best when the media plan and the advert are developed together. Knowing the platforms, durations and audience before filming means the advert can be made for how it will be seen.
CMe Media has an in-house TV production team, so the people making the advert work directly with the planners buying the airtime. One shoot can supply the main advert, shorter cut-downs and versions for on-demand, social and online video, keeping the campaign consistent and production costs under control.
Our TV Advertising Process
1. Brief
We learn about your audience, the areas you want to reach, your timings and budget.
2. Plan
We recommend the channels, platforms and schedule that fit the objective.
3. Book
We negotiate and confirm the airtime with the broadcasters.
4. Produce
We create the advert in-house or prepare your existing advert for broadcast.
5. Clear
We submit the advert for clearance and handle any queries.
6. On air
We deliver the files to each broadcaster and report on the campaign.
Why Choose CMe Media for TV Advertising?
CMe Media has been planning, producing and buying advertising for businesses since 2014. We are a family-run agency working with clients across the UK.
We work with broadcasters including ITV, Channel 4 and Sky AdSmart, and produce TV adverts in-house. That keeps planning, production and delivery with one team and reduces the risk of delays between suppliers.
We take the time to understand your business, then recommend the type of TV that suits your audience and budget, whether that is national airtime, regional campaigns or targeted households.
Our TV Advertising Partners
Explore Our Other Media Buying Services
Student recruitment campaigns.
Billboards, screens, buses and cinema.
Local and national airtime.
Podcasts, digital audio and CTV.
National, regional and trade titles.
See every media buying service we offer.
Frequently Asked Questions About TV Advertising
How much does TV advertising cost?
The cost of TV advertising depends on the channels, regions, platforms, times and the number of spots booked. Regional, addressable and on-demand options make it possible to run TV campaigns at a smaller scale than many people expect.
What is Sky AdSmart?
Sky AdSmart is an addressable TV service that shows different adverts to different households watching the same programme. Campaigns can be targeted by location and household characteristics.
Can TV advertising be targeted to a region?
TV campaigns can be planned for specific regions using regional airtime, as well as by postcode area through addressable TV platforms.
Do you make TV adverts?
Our in-house TV production team can script, film and edit TV adverts and prepare them to broadcast specification, including shorter versions for online and social video.
Does a TV advert need to be cleared?
TV adverts shown in the UK must be cleared before broadcast. We manage the clearance process and any amendments required.
What is the difference between linear and on-demand TV advertising?
Linear TV advertising runs in the breaks of scheduled programmes shown live, while on-demand advertising is shown when viewers watch programmes through streaming services and catch-up players.
Plan Your TV Campaign
Tell us who you want to reach, where and when, and we will recommend the channels and platforms to match your budget. Get in touch or call the team on 02380 170 955.