ChatGPT Advertising
A New Paid Channel
Advertising in ChatGPT became available in the UK in 2026, giving brands a way to appear alongside conversations where people are researching products and services. We help businesses plan, set up and manage ChatGPT ad campaigns, and connect them with the rest of their paid search activity.
Tell us about your business and your audience, and our team will come back with how ChatGPT Ads could work for you.
What Are ChatGPT Ads?
ChatGPT ads are sponsored placements that OpenAI shows to some ChatGPT users, separate from the answers ChatGPT gives. Each advert is clearly labelled and typically includes the advertiser’s name, a short headline and description, an image and a link to a landing page.
Rather than bidding on exact keywords, advertisers describe the kinds of conversations where their product or service would be relevant, and ads are matched to those contexts. OpenAI states that ads do not influence ChatGPT’s answers and that advertisers do not see the content of individual conversations.
What We Handle
Account Setup
Your ChatGPT Ads account created in your name, with access shared with our team.
Context Planning
The topics and conversations where your business is relevant mapped out in detail.
Ad Creative
Short headlines, descriptions and images written to the platform's format.
Landing Pages
Pages reviewed so people arriving from ChatGPT find what they expected.
Measurement
Clicks and conversions tracked and compared with your other paid channels.
Why ChatGPT Advertising Is Worth Testing
A growing number of people use ChatGPT to research purchases, compare options and ask for recommendations before they search on Google or visit a website. Appearing in that moment gives a brand a chance to be considered earlier in the decision.
Because the channel is new, there is less competition from other advertisers than on established platforms, and businesses that test it early can learn what works before costs and competition rise. We recommend treating ChatGPT advertising as a measured test alongside your existing campaigns, with clear goals and tracking from the start.
How Can Our ChatGPT Ads Services Help?
Our ChatGPT advertising services can help you:
- Reach people while they research products and services in ChatGPT
- Test a new channel early, with clear goals and budgets
- Describe the conversations where your business is relevant
- Write ad copy that suits the platform's short format
- Track clicks and conversions alongside Google and Microsoft Ads
- Prepare landing pages for visitors arriving from AI conversations
- Improve how your brand appears in AI-generated answers
The platform is still developing, and we will keep you updated as new formats, targeting options and reporting tools are introduced.
Our ChatGPT Ads Services
At CMe Media, we help businesses get started with ChatGPT advertising and manage campaigns as part of a wider paid media plan. We handle the setup, the creative, the tracking and the reporting, and explain how results compare with your other channels.
- ChatGPT Ads Account Setup
- Agency Access Configuration
- Campaign Planning
- Context and Topic Mapping
- Ad Headline Writing
- Ad Description Writing
- Image Selection
- Landing Page Review
- Budget Planning
- Conversion Tracking
- Performance Monitoring
- Monthly Reporting
- Cross-Channel Comparison
- AI Search Visibility
- Content for AI Answers
- Ongoing Optimisation
How Ads Appear in ChatGPT
ChatGPT ads appear to users on the free and lower-cost Go plans, while subscribers on higher paid plans do not see them. The adverts are shown separately from ChatGPT’s response and labelled as sponsored, so users can tell them apart from the answer itself.
Each advert is compact, with space for a short headline and description, which means the message has to be clear and specific. We write and test creative designed for that format, focusing on what makes your offer relevant to the question someone has just asked.
Context Instead of Keywords
Traditional search advertising is built around keywords. ChatGPT advertising works differently: advertisers provide descriptions of the conversations and topics their products or services suit, and the platform matches ads to those contexts.
Good results depend on describing those contexts accurately. We look at the questions your customers ask, the problems your product solves and the comparisons people make before buying, and use that understanding to define where your ads should appear.
Setting Up Your Account
OpenAI’s Ads Manager opened to UK businesses in 2026 as a beta. Accounts are created by the advertiser, who can then invite an agency to manage campaigns with a chosen level of access.
We guide you through creating the account so you keep ownership of it, then build the campaigns, add tracking and set budgets. Because the platform is in beta, features are changing frequently, and we keep an eye on updates that could affect your campaigns.
Measuring ChatGPT Campaigns
As with any paid channel, ChatGPT advertising should be judged on what it delivers. We track clicks through to your website and set up conversion measurement for enquiries, bookings and sales where possible.
Results are reported alongside your Google Ads and other paid campaigns, so you can see how cost, volume and quality compare. That makes it easier to decide whether to increase investment, adjust the approach or keep the channel as a small test.
Visibility in AI Answers
Paid placements are only one way to appear in ChatGPT. Many people will see brands mentioned within the answers themselves, which are shaped by the information available about a business across the web.
Our SEO and content teams work on how your business is described online, including your website content, structured information and wider mentions. Combined with paid ads, that gives your brand more ways to be seen when people use AI tools to research a purchase.
Advertising Responsibly on a New Platform
New platforms come with questions about privacy, brand safety and how users react to advertising. OpenAI states that advertisers do not receive the content of individual conversations and that ads are kept separate from answers.
We follow the platform’s policies and keep your messaging accurate and appropriate for the context. Where a topic or audience is sensitive, we will advise on whether ChatGPT advertising is the right fit for your brand.
ChatGPT Ads and Google Ads Working Together
ChatGPT advertising is unlikely to replace search advertising, but it can reach people at an earlier point in their research. Someone who asks ChatGPT for advice may later search on Google for the brand or product they discovered.
Because CMe Media manages Google Ads and Microsoft Ads as well, we can plan ChatGPT campaigns around your existing search activity and look at the combined results. Insights from one platform, such as the questions customers ask or the messages that get clicks, can then improve the others.
Our ChatGPT Ads Process
1. Brief
We learn about your products, audience, goals and current paid campaigns.
2. Setup
We guide you through creating the account and connecting our team.
3. Plan
We map the contexts, budgets and success measures for the test.
4. Create
We write the headlines and descriptions and choose the images.
5. Launch
We set campaigns live and monitor delivery and clicks closely.
6. Review
We report on results and recommend the next steps.
Why Choose CMe Media for ChatGPT Advertising?
CMe Media has been helping businesses advertise since 2014, and we are a family-run agency working with clients across the UK.
Our paid advertising team manages Google Ads, Microsoft Ads and social platforms every day, and applies the same disciplines of planning, tracking and reporting to new channels such as ChatGPT. That means a new platform is tested properly rather than run as an experiment without clear goals.
We will be honest about what the channel can and cannot do for your business, and recommend it only where it makes sense alongside your other marketing.
Explore Our Other Paid Advertising Services
Search, Performance Max and Shopping.
Meta, TikTok, LinkedIn and Pinterest.
Video ads targeted by audience.
See every paid advertising service we offer.
Frequently Asked Questions About ChatGPT Ads
Are ChatGPT ads available in the UK?
ChatGPT advertising became available in the UK in 2026, and OpenAI’s Ads Manager has been opened to UK businesses as a beta. Features and availability are still developing.
Who sees adverts in ChatGPT?
Ads are shown to some users on the free and Go plans. Users on higher-tier paid plans do not see ads.
Do ads change ChatGPT's answers?
OpenAI states that ads do not influence the answers ChatGPT gives, and adverts are displayed separately and labelled as sponsored.
Can advertisers see what users type into ChatGPT?
OpenAI states that advertisers do not have access to the content of individual conversations. Campaigns are matched to the general context of a conversation instead.
How much do ChatGPT ads cost?
The cost of ChatGPT advertising depends on the bidding options available, the competition for relevant contexts and the budget you set. Because the platform is new, we recommend starting with a test budget and reviewing results before scaling up.
Is ChatGPT advertising right for my business?
ChatGPT advertising is most likely to suit businesses whose customers research and compare options before buying. We can review your market and current campaigns and advise whether a test is worthwhile.
Test ChatGPT Ads With Us
Tell us about your business and your current paid campaigns, and we will advise whether ChatGPT advertising is worth testing and how to set it up. Get in touch or call the team on 02380 170 955.