Google Business Profile Management

Get found on Google Maps and local search

Your Google Business Profile is often the first thing customers see when they search for a business like yours. We set it up, optimise it and keep it active with posts, photos and review replies, so you appear in the local map results and turn searches into calls, visits and enquiries.

Talk to our local SEO team

Tell us about your business and the areas you serve, and we will review your Google Business Profile and show you what to improve.

What is a Google Business Profile?

A Google Business Profile, formerly Google My Business, is the free listing that appears on Google Maps and in the local results when someone searches for your business or for a service near them. It shows your address, opening hours, phone number, photos, reviews and a link to your website.

For many local customers, it is the first and sometimes only thing they look at before calling or visiting. A complete, accurate and active profile is one of the strongest signals Google uses to decide which businesses to show in the local map pack, which makes it a cornerstone of local SEO.

Hands holding a smartphone displaying a local map

What we manage

Set-up and verification

Claiming, verifying and fixing duplicate or incorrect listings.

Profile optimisation

Categories, services, description, hours and service areas set up to match how customers search.

Posts and photos

Regular updates, offers and fresh photos that keep your profile active.

Reviews and Q&A

Encouraging new reviews, replying to them and answering customer questions.

Performance reporting

Monthly figures on searches, map views, calls, direction requests and clicks.

Why your profile matters for local SEO

When someone searches for a service “near me”, Google usually shows a map with three businesses before any website results. Those places are chosen on relevance, distance and prominence, and your Google Business Profile feeds all three.

Many businesses claim their profile and then leave it. Out-of-date hours, missing categories, unanswered reviews and no recent posts all tell Google, and customers, that a competitor may be the safer choice. A well-managed profile works the other way, building trust before anyone visits your website.

How we help your profile perform

Our Google Business Profile management can help you:

Whether you run a single shop or several branches, we tailor the work to the areas you serve and the customers you want to reach.

Beyond a basic listing

A profile is not a set-and-forget job. We use Google Posts to share news and offers, add new photos, answer questions and reply to every review, so your listing stays fresh and gives customers a reason to choose you.

Your profile also works best alongside your website. Through our SEO services, we make sure your location pages, contact details and local content back up what Google sees on your profile, and we track the calls, direction requests and website visits it brings in.

Local high street shop front with display windows

Explore Our Other SEO Services

Clear answers for snippets, voice and AI.

Get recommended by AI assistants.

Appear in Google AI Overviews.

See every SEO service we offer.

Google Business Profile FAQs

Yes. Google renamed Google My Business to Google Business Profile in 2021. The listing works the same way and is still free to create and manage.

No. Businesses that visit customers, such as trades and mobile services, can hide their address and show a service area instead. We set this up correctly so you can still appear in local results.

Fixing errors and completing your profile can make a difference within weeks. Climbing the map pack in competitive areas usually takes a few months of consistent posts, reviews and supporting work on your website.

Yes. We give you simple ways to ask happy customers for reviews, such as short links and QR codes, and we reply to reviews on your behalf so every customer gets a response.

Yes. We manage profiles for businesses with multiple branches and dealerships, keeping details consistent across every location while tailoring posts to each area.

We can look into suspended, duplicate or hijacked listings and work through Google’s reinstatement and merge processes to get the right profile back in place.

More ways to be found in search and AI

SEO

Search Engine Optimisation

The technical, on-page and local work that gets your website ranking on Google, and the foundation every form of AI search builds on.

GEO

Generative Engine Optimisation

Ask ChatGPT, Gemini or Perplexity for a recommendation and the reply names a handful of businesses. We build the content, consistency and reputation these tools rely on, so your brand is described accurately and included.

AIO

AI Overview Optimisation

Google’s AI Overviews summarise the answer at the top of the results and link to their sources. We restructure your key pages so Google can use them, keeping you visible when fewer people scroll.

Put your business on the map

Tell us about your business and the areas you serve. We’ll review your Google Business Profile, show you where competitors are being chosen instead and what to fix first. Get in touch or call the team on 02380 170 955.