Generative Engine Optimisation (GEO) Agency
Be the brand AI assistants recommend
When someone asks an AI assistant which supplier to use, which hotel to book or which software to choose, the reply names a few businesses and leaves the rest out. Generative engine optimisation is the work of making sure your brand is one of those names, and that it is described accurately and for the right reasons.
Tell us about your brand and your market, and our search team will come back with a plan for AI visibility and costs.
How AI assistants decide what to say about you
Tools such as ChatGPT, Gemini, Copilot, Perplexity and Claude build their answers from two main sources. The first is what the model learned during training, which reflects how your business was described across the web at that point. The second is live search, where the tool looks up current pages and uses them to support its reply.
GEO works on both. It improves the information about your business that already exists online, and it makes your website easier for these tools to find, read and quote when they search.
What AI tools look for in a business
Generative engines tend to favour businesses they can describe with confidence. In practice, that comes down to four things.
Clarity
Your website states plainly what you do, who you do it for and where you operate. Vague or slogan-led copy gives an AI tool little to work with.
Consistency
Your name, services, locations and contact details match across your website, Google Business Profile, social profiles and directories. Conflicting details make a business harder to recommend.
Corroboration
Other sources talk about you. Reviews, industry directories, trade publications, partner websites and press coverage all help confirm that your business is real, active and well regarded.
Currency
Prices, team members, services and opening hours are up to date. AI tools that search live will repeat whatever they find, including information that is out of date.
Testing what AI says about your brand
Every GEO project starts with a prompt audit. We put the questions your potential customers are likely to ask into the main AI assistants and record what comes back. Typical prompts include:
- “Best [your service] for [your type of customer] in the UK”
- “Alternatives to [a competitor]”
- “Is [your brand] any good?”
- “Who should I use for [the problem you solve]?”
For each one we note whether you are mentioned, how you are described, which competitors appear instead and which sources the tool cites. This shows where the gaps are and gives a baseline to measure progress against.
What our GEO service includes
- Prompt audit and tracking: a set of prompts relevant to your market, checked regularly across the main AI tools
- Brand and entity review: a check of your business details everywhere they appear online, with a list of corrections
- Citable content: clear service descriptions, comparison pages and factual guides that AI tools can quote without rewording
- Structured data: organisation, service, product and review schema so your website can be read accurately by machines
- Off-site presence: a plan to build reviews, directory listings and mentions on the websites AI tools already trust in your sector
- Correcting inaccuracies: tracing where wrong or outdated information comes from and updating it at the source
GEO and the rest of your search strategy
GEO builds on a technically sound website with good SEO, because many AI tools draw on search results when they look things up.
It also works closely with answer engine optimisation, which gives you clear answers to quote, and with optimisation for Google’s AI Overviews, which applies similar principles to Google’s own results.
Explore Our Other SEO Services
Win featured snippets and voice answers.
Appear in Google AI Overviews.
See every SEO service we offer.
GEO FAQs
Which AI tools does GEO cover?
GEO covers the assistants people use most for research and recommendations, including ChatGPT, Google Gemini, Microsoft Copilot, Perplexity and Claude. Each one sources information slightly differently, so we track results across all of them rather than relying on a single tool.
Can you guarantee my business will be recommended by ChatGPT?
Nobody can guarantee a place in an AI-generated answer, because the tools decide what to include and their replies vary from one conversation to the next. GEO improves the likelihood of being mentioned by strengthening the information these tools rely on, and tracking shows how often that happens.
Why does an AI assistant describe my business incorrectly?
Incorrect descriptions usually come from outdated pages, old directory listings or third-party websites that hold the wrong details. Finding and correcting those sources is one of the first things we do, as AI tools will keep repeating the error until the information they find changes.
Does GEO replace SEO?
GEO adds to SEO rather than replacing it. A well-ranked, well-structured website is one of the main sources AI tools use, so strong SEO makes GEO more effective.
Is GEO only worth doing for large brands?
Smaller and specialist businesses can do well in AI answers, particularly for specific or local questions where a clear, well-reviewed business is a better fit than a large national one. The aim is to be the obvious choice for the questions that matter to your customers.
More ways to be found in search and AI
SEO
Search Engine Optimisation
The technical, on-page and local work that gets your website ranking on Google, and the foundation every form of AI search builds on.
AEO
Answer Engine Optimisation
Your customers search in questions. We turn your pages into clear, quotable answers that Google can show in featured snippets and “People also ask”, and that voice assistants can read out.
AIO
AI Overview Optimisation
Google’s AI Overviews summarise the answer at the top of the results and link to their sources. We restructure your key pages so Google can use them, keeping you visible when fewer people scroll.
Find out what AI says about your brand
We’ll run a set of prompts relevant to your market and show you where your business appears, how it is described and which competitors are named instead. Get in touch or call the team on 02380 170 955.