Artwork and Assets
Designed to Spec, Delivered on Time
We design advertising artwork and marketing assets for print, outdoor, press, digital and social media. Every file is produced to the media owner’s or printer’s specification, so it is ready to use when the booking or print run is due.
Tell us what you need and where it will run, and our designers will come back with timings and costs.
Creative That Works in Every Format
Artwork and assets are the visual materials a business uses to market itself: adverts, posters, brochures, banners, social media graphics, display ads and more. Each one has to look good, carry the right message and meet the technical requirements of the place it will appear.
Those requirements vary widely. A billboard, a newspaper advert and an Instagram story all need different sizes, resolutions, colour settings and file types. Our designers work to each specification from the start, and adapt one campaign idea across every format so the look stays consistent.
What We Create
Advertising Artwork
Adverts for outdoor, press, cinema and digital, built to each media owner's spec.
Print Materials
Brochures, posters, leaflets, business cards and banners ready for print.
Digital Assets
Display ads, email graphics and website banners in every size required.
Social Media Graphics
Feed posts, stories and ad creative sized for each platform.
Adaptations
One design resized and adjusted across a full campaign.
Why Professional Artwork Makes a Difference
Artwork is often the first thing a customer sees, and the quality of the design shapes how they judge the business behind it. Clear layouts, strong images and well-chosen words help an advert stand out and get its message across quickly.
Getting the technical details right matters just as much. Files that are the wrong size, resolution or colour format can be rejected by a media owner or print poorly, causing delays and extra costs. Artwork produced correctly first time keeps campaigns on schedule.
How Can Our Artwork Services Help?
Our artwork and asset design services can help you:
- Produce adverts that meet every media owner's specification
- Keep one campaign consistent across print, outdoor and digital
- Create print materials ready for production
- Supply social media and display assets in every size needed
- Promote launches, events and offers with professional creative
- Refresh tired marketing materials in line with your brand
- Meet copy deadlines without last-minute problems
From a single poster to a full set of campaign assets, we will scope the work around your deadlines and the formats you need.
Our Artwork and Asset Services
At CMe Media, our in-house designers create artwork for campaigns we plan and for media you have booked elsewhere. We manage the specifications, proofs and deadlines, so you receive files that are ready to use.
- Billboard and Poster Artwork
- Digital Screen Creative
- Press Advert Design
- Cinema Slides and Stills
- Bus and Van Graphics
- Fuel Pump Artwork
- Display Banner Ads
- Email Graphics
- Social Media Post Design
- Social Ad Creative
- Brochures and Leaflets
- Business Cards and Stationery
- Exhibition Banners
- Point of Sale Materials
- Campaign Resizes
- Print-Ready File Preparation
Outdoor and Press Artwork
Outdoor artwork has to be understood in seconds from a distance, so it relies on bold images, large type and very few words. Press adverts are read more closely and can carry more detail, but still need to stand out beside editorial and other adverts.
We design for both, using each media owner’s templates for size, bleed and resolution. Files are checked against the specification before they are sent, reducing the risk of artwork being rejected or delayed.
Print Design and Marketing Materials
Brochures, leaflets, posters, business cards and banners remain essential for many businesses, at events, in showrooms and through the door. Good print design guides the reader through the information and reflects the quality of the brand.
We create print materials and prepare the final files with the correct colour settings, bleed and crop marks for the printer. Where needed, we can coordinate the print run so the finished items arrive when you need them.
Digital and Display Assets
Digital campaigns need assets in many sizes, from display banners and email headers to website graphics and digital screen creative. Each size needs its own layout so the message remains clear on every screen.
We design and supply complete sets of digital assets, including animated versions where the format allows. File sizes are kept within each platform’s limits so the adverts load quickly and are accepted first time.
Social Media Creative
Social media platforms each have their own formats, from square and portrait feed posts to full-screen stories and short videos. Creative needs to catch attention quickly and work with or without sound.
Our designers produce social graphics and ad creative for organic posts and paid campaigns. We create versions for each placement and can supply variations for testing, so you can see which designs perform best.
One Idea, Every Size
Most campaigns need the same design in many formats. A single idea might become a 48-sheet billboard, a half-page press advert, a set of display banners and several social posts, each with its own dimensions.
We build the master design with that range in mind, then adapt it carefully for each format rather than simply stretching it. The campaign keeps a consistent look while every piece is designed to work in its own space.
Artwork for Media Booked Elsewhere
Our artwork service is not limited to campaigns we plan. We regularly create adverts for space that a business has booked directly with a publisher, media owner or platform.
Send us the specification and the deadline, and we will design the artwork, share proofs for approval and supply final files in the required format. If you are unsure of the specification, we can contact the media owner on your behalf.
Artwork and Media Buying Working Together
When the same agency books the media and creates the artwork, specifications and deadlines arrive with the designers straight away. There is no gap between the booking and the creative brief, and no risk of artwork being produced to the wrong size.
Because CMe Media plans and buys outdoor, press, radio, TV and digital advertising, our design team knows each format and its requirements. That keeps campaigns on schedule and the creative consistent across every channel.
Our Artwork Process
1. Brief
We gather your message, brand assets, formats and deadlines.
2. Specification
We confirm sizes, file types and requirements for every format.
3. Design
We create the main design and share it for your feedback.
4. Adapt
We adapt the approved design across each size and placement.
5. Proof
We send final proofs for approval and make any last changes.
6. Deliver
We supply print-ready and digital files to you or to the media owners.
Why Choose CMe Media for Artwork and Assets?
CMe Media has designed, produced and placed advertising for businesses since 2014. We are a family-run agency working with clients throughout the UK.
Our in-house designers work alongside the media planners who book outdoor, press, radio, TV and digital campaigns, so they know the formats and specifications inside out. That means fewer revisions and files that are accepted first time.
We take time to understand your brand and the purpose of each piece, then create artwork that looks right, reads clearly and gives people a reason to act.
Explore Our Other Design & Production Services
Radio adverts scripted and voiced.
TV and video adverts, script to edit.
Copy for websites, ads and print.
Logos and brand identities.
See every design & production service we offer.
Frequently Asked Questions About Artwork and Assets
What types of artwork can you create?
Our designers create artwork for outdoor, press, cinema, digital display, social media, email and print, including brochures, posters, leaflets, banners and stationery.
Can you design artwork for media we have booked ourselves?
Artwork can be created for any booking, whether or not we placed it. We will need the media owner’s specification and deadline, and the files are supplied in the format they require.
How long does it take to produce artwork?
Turnaround depends on the number of formats and how quickly feedback is given. Simple adaptations can be completed quickly, while a full campaign set takes longer, and we agree timings against your deadlines.
Do you work with our existing brand guidelines?
Existing brand guidelines are followed for every piece of artwork. If your business does not have guidelines, we can help create them.
What file formats do you supply?
Files are supplied in the formats each use requires, such as print-ready PDFs for printers and publications, and JPG, PNG, GIF or HTML5 files for digital and social placements.
Can you resize one advert for a whole campaign?
A single design can be adapted across every size and placement in a campaign, with each version adjusted so it works properly in its own format.
Brief Us on Your Artwork
Tell us the formats, sizes and deadlines you need, and we will scope the design work and timings. Get in touch or call the team on 02380 170 955.