Social Media Advertising
Meta, LinkedIn, TikTok and More
We plan, create and manage paid social media campaigns on Facebook, Instagram, LinkedIn, TikTok, Pinterest and other platforms. Each campaign is built around a clear audience and goal, with tracking in place to show what the budget delivers.
Tell us who you want to reach, and our paid social team will come back with platforms, targeting and costs.
Paid Reach on the Platforms People Use Daily
Social media advertising places sponsored posts, videos and stories in the feeds of people who match the audience you choose. Unlike organic posts, which reach a portion of your followers, paid campaigns can reach new people based on location, age, interests, job titles and behaviour.
Each platform has its own strengths. Facebook and Instagram offer broad reach and detailed targeting, LinkedIn reaches professionals by role and industry, and TikTok connects with audiences through short-form video. We recommend the platforms that suit your customers and run them as part of a single paid social plan.
What We Handle
Audience Strategy
Audiences built from interests, demographics, customer lists and website visitors.
Ad Creative
Images, videos and copy designed for each platform and placement.
Campaign Setup
Campaigns, budgets and objectives configured in each ads manager.
Tracking
Pixels and conversion events set up to measure enquiries and sales.
Optimisation
Creative, audiences and budgets reviewed and refined every month.
Why Paid Social Is Worth the Investment
People spend a large part of their day on social media, and paid campaigns let you reach them with precise targeting that broadcast media cannot match. A business can focus on a local radius, a particular age group or professionals in a specific industry.
Paid social is also flexible. Budgets can be adjusted daily, creative can be tested side by side and results are visible almost immediately. That makes it effective for lead generation, promotions, events, recruitment and keeping your brand visible to people who have already shown interest.
How Can Our Social Media Ads Services Help?
Our social media advertising services can help you:
- Reach new customers who match your ideal audience
- Generate leads directly through platform lead forms
- Drive website visits, bookings and online sales
- Promote products through catalogue and dynamic ads
- Re-engage people who have visited your website
- Test different creative and messages to find what works
- Track results clearly against your budget
Campaigns can run on one platform or several, and we will recommend where to start based on your audience, goals and budget.
Our Social Media Advertising Services
At CMe Media, we manage paid social campaigns from planning through to monthly reporting. Our team creates the ads, sets up tracking, manages the budgets and explains the results in plain terms.
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
- TikTok Advertising
- Pinterest Advertising
- Snapchat Advertising
- Lead Generation Campaigns
- Catalogue and Dynamic Ads
- Retargeting Campaigns
- Lookalike Audiences
- Local Awareness Ads
- Recruitment Campaigns
- Ad Design and Video
- Pixel and Conversion Setup
- A/B Creative Testing
- Monthly Reporting
Facebook and Instagram Advertising
Meta’s platforms, Facebook and Instagram, reach a wide range of age groups and interests, with placements in feeds, stories, Reels and Messenger. Campaigns can be set up for awareness, traffic, leads or sales from a single ads manager.
We build Meta campaigns around your goal, choosing placements and formats that suit the creative. Lead form campaigns let people enquire without leaving the app, while catalogue campaigns show relevant products to people who have viewed them on your website.
Catalogue and Stock Feed Ads
Catalogue ads use a product or stock feed to create adverts automatically for each item, complete with image, price and link. When someone views a product on your website, they can later see that exact product, or similar ones, in their social feed.
This format is particularly effective for retailers and car dealers with large or frequently changing stock. We connect and maintain the feed, set up the tracking and manage the campaigns so the right items reach the right people.
LinkedIn Advertising
LinkedIn advertising reaches professionals by job title, seniority, industry, company size and skills. That makes it a strong option for business-to-business services, professional recruitment and brands that need to reach decision-makers.
Costs on LinkedIn are typically higher than other platforms, so careful targeting and strong creative are essential. We plan campaigns around clearly defined audiences and use lead forms and tracking to measure the quality of the enquiries generated.
TikTok and Short-Form Video
TikTok advertising reaches audiences through short, vertical videos that appear between organic content. The most effective adverts feel native to the platform, using people, sound and quick storytelling rather than polished corporate footage.
We plan TikTok campaigns where they suit your audience and help produce content that fits the style of the platform. The same short-form creative can often be used on Instagram Reels and YouTube Shorts, getting more value from each piece of content.
Creative That Stops the Scroll
On social media, an advert has a second or two to catch attention before someone scrolls past. Strong imagery, a clear opening and a simple message make the difference between a campaign that performs and one that does not.
Our designers and video team create social ads for each platform and placement, from square feed posts to vertical stories and short videos. We test different versions against each other and use the results to guide the next round of creative.
Tracking and Reporting
Social platforms need accurate data to show adverts to the people most likely to respond. Tracking pixels and conversion events tell each platform which actions matter, such as form submissions, bookings or purchases.
We set up and check the tracking at the start of every campaign, then report on the results that matter to your business. Monthly reports show spend, reach, clicks, leads and cost per result, alongside our recommendations.
Paid and Organic Social Working Together
Paid social works best alongside a well-managed organic presence. When people see an advert, many will check the brand’s profile before getting in touch, and an active, consistent page helps build the trust needed to convert.
Because CMe Media also provides social media marketing, paid and organic activity can be planned together. Content that performs well organically can be promoted with budget, while insights from paid campaigns can shape the content you post every week.
Our Social Media Ads Process
1. Brief
We learn about your audience, your goals, your offer and your budget.
2. Plan
We choose the platforms, audiences and campaign objectives.
3. Create
We design the ads and write the copy for each placement.
4. Track
We set up pixels and conversion events before launch.
5. Launch
We set the campaigns live and monitor early performance closely.
6. Optimise
We refine audiences, creative and budgets and report monthly.
Why Choose CMe Media for Social Media Advertising?
CMe Media has been planning and running advertising for businesses since 2014. We are a family-run agency working with clients across the UK.
Our team handles strategy, creative and campaign management in-house, so the people designing your ads work directly with the people running them. That keeps testing fast and makes it easier to act on what the results show.
We take time to understand your customers and what a good result looks like for your business, then build social campaigns around those goals rather than vanity metrics.
Explore Our Other Paid Advertising Services
Search, Performance Max and Shopping.
Sponsored placements in ChatGPT.
Video ads targeted by audience.
See every paid advertising service we offer.
Frequently Asked Questions About Social Media Ads
Which social media platform is best for advertising?
The best platform depends on your audience and goals. Facebook and Instagram suit most consumer businesses, LinkedIn is strong for business-to-business services and TikTok reaches audiences who engage with short-form video.
How much should I spend on social media ads?
The right budget depends on the platform, the size of your audience and the results you need. We recommend a starting budget based on your goals and adjust it once performance data is available.
What is the difference between paid and organic social media?
Organic social media covers the posts you publish to your followers without paying, while paid social uses advertising budget to reach targeted audiences beyond your followers.
Can you create the adverts for us?
Our in-house designers and video team create social ads for each platform, including images, short videos and ad copy.
What are catalogue ads?
Catalogue ads use a product or stock feed to show relevant items automatically, often to people who have already viewed those products on your website.
How do you measure social media advertising results?
Results are measured using tracking pixels and conversion events for actions such as enquiries, bookings and purchases, and reported monthly with spend, reach and cost per result.
Plan Your Social Ads Campaign
Tell us who your customers are and what you want a campaign to achieve, and we will recommend the platforms and approach to get started. Get in touch or call the team on 02380 170 955.