Google Ads Management
Search, Shopping and Performance Max
We plan, build and manage Google Ads campaigns for businesses across the UK, covering Search, Shopping, Performance Max, Display and remarketing. Every account is set up with conversion tracking, so budgets are judged on enquiries and sales rather than clicks alone.
Tell us what you sell and where, and our PPC team will come back with a campaign plan and budget.
Paid Search That Answers Real Demand
Google Ads lets a business appear at the top of Google search results, on YouTube, in Gmail and across millions of partner websites, paying when someone clicks or views the advert. Search campaigns show your advert to people who are actively looking for what you offer, which makes them one of the most direct routes to new customers online.
Running Google Ads well takes more than choosing keywords and setting a budget. Campaign structure, bidding strategy, ad copy, landing pages and tracking all affect what each enquiry costs. We manage those elements together and review them every month against the results that matter to your business.
What We Handle
Keyword Research
Search terms identified around what your customers type and how ready they are to buy.
Campaign Build
Accounts structured so budgets, ads and keywords can be controlled precisely.
Ad Copy
Responsive search ads and assets written to match each search and offer.
Conversion Tracking
Calls, forms and sales tracked so every campaign is measured on results.
Optimisation
Bids, keywords and budgets reviewed and adjusted throughout the month.
Why Google Ads Delivers Fast Results
Search engine optimisation builds visibility over time, but Google Ads can put a business in front of searchers as soon as a campaign goes live. That makes it useful for new businesses, product launches, seasonal demand and services where competitors already dominate the organic results.
Paid search is also highly controllable. Campaigns can be limited to particular locations, days and times, and budgets can be increased or reduced at short notice. Because the data shows which searches lead to enquiries, it also helps shape your wider marketing and your website content.
How Can Our Google Ads Services Help?
Our Google Ads services can help you:
- Appear at the top of Google when customers search for your services
- Generate more calls, enquiries and online sales
- Control spend by location, time of day and device
- Reduce wasted budget on irrelevant searches
- Promote products through Shopping and Performance Max
- Reach previous visitors again through remarketing
- Understand results through clear monthly reporting
We manage accounts for businesses with a range of budgets, and we will build a campaign plan around your goals, your margins and the areas you serve.
Our Google Ads Services
At CMe Media, we manage Google Ads accounts on a monthly basis, from the first build to ongoing optimisation. You get regular meetings, a detailed monthly report and a team that explains what is working and what is changing.
- Google Search Campaigns
- Performance Max Campaigns
- Google Shopping
- Google Display Ads
- Remarketing
- YouTube Ads
- Local Campaigns
- Google Vehicle Ads
- Keyword Research
- Account Audits
- Campaign Restructures
- Ad Copywriting
- Conversion Tracking Setup
- Landing Page Recommendations
- Bid Strategy Management
- Monthly Reporting
Google Search Campaigns
Search campaigns show text adverts above and below the organic results when someone searches for terms related to your business. Because the searcher has already expressed a need, these campaigns often produce the highest-quality enquiries in a PPC account.
We group keywords tightly by service or product, write ads that reflect each search and add assets such as call buttons, site links and location details. Negative keywords are added regularly to stop the budget being spent on searches that will never convert.
Performance Max and Shopping
Performance Max campaigns use Google’s automation to show adverts across Search, Shopping, YouTube, Display, Gmail and Maps from a single campaign. Shopping campaigns display products with an image, price and retailer name directly in the search results.
For retailers and dealers with a product feed, these formats can drive a large share of sales. We set up and maintain the feed, supply strong creative assets and audience signals, and monitor performance closely so automation works towards your targets rather than simply spending the budget.
Display Ads and Remarketing
Display adverts appear as images and banners on websites, apps and Google-owned properties. They are useful for building awareness and for reaching people who match your audience before they start searching.
Remarketing shows adverts to people who have already visited your website, reminding them about your business while they browse elsewhere. Because most visitors leave a site without making contact the first time, remarketing gives you a second chance to win the enquiry.
Conversion Tracking and Measurement
A Google Ads account is only as good as the data it is optimised against. Without accurate tracking, the platform cannot tell which clicks led to a call, a form or a sale, and bidding decisions are effectively made blind.
We set up conversion tracking for the actions that matter to your business, using Google Tag Manager and Google Analytics where needed. Phone calls, form submissions, bookings and online purchases can all be measured, so every campaign is judged on what it delivers.
Ongoing Optimisation and Reporting
Google Ads campaigns need regular attention. Search behaviour, competitor activity and costs change over time, and an account that performed well at launch can drift without ongoing management.
We review search terms, bids, budgets, ads and landing pages throughout the month and make changes based on the data. You receive a detailed monthly report and at least one meeting each month to go through performance, results and next steps.
Google Ads for Automotive Retailers
Car dealers and automotive groups have particular needs from paid search, including large and changing stock, multiple sites and a mix of new, used, service and finance enquiries. Google Vehicle Ads allow dealers to show vehicles with images and prices directly in search results.
Our team works with automotive clients regularly and builds campaigns around stock feeds, brands, models and locations. The same principles of structure, tracking and optimisation apply, with campaigns aligned to the dealership’s sales and aftersales priorities.
Google Ads and SEO Working Together
Paid and organic search work best when they are planned together. Google Ads data shows which search terms produce enquiries, which can guide the content and pages built for SEO.
Because CMe Media also provides SEO, the two channels can be managed with a shared view of keywords and results. Paid campaigns can cover terms where organic rankings are still developing, while strong organic positions can allow paid budgets to be redirected to where they will have more impact.
Our Google Ads Process
1. Audit
We review your current account, website and tracking, or your market if you are starting from scratch.
2. Plan
We agree goals, budgets, locations and the campaign types that suit them.
3. Build
We set up campaigns, keywords, ads, assets and conversion tracking.
4. Launch
We set the campaigns live and monitor them closely in the first weeks.
5. Optimise
We refine keywords, bids, ads and budgets based on the results.
6. Report
We share a detailed monthly report and meet to plan the next steps.
Why Choose CMe Media for Google Ads?
CMe Media has been helping businesses advertise since 2014. We are a family-run agency working with clients of every size across the UK.
Our paid advertising team manages Google Ads alongside SEO, social media, display and traditional media, so your search campaigns fit into a wider plan rather than running in isolation. We charge a monthly management fee and keep reporting clear and transparent.
We take time to learn how your business makes money, then manage your campaigns around the enquiries and sales that matter, not just the number of clicks.
Explore Our Other Paid Advertising Services
Meta, TikTok, LinkedIn and Pinterest.
Sponsored placements in ChatGPT.
Video ads targeted by audience.
See every paid advertising service we offer.
Frequently Asked Questions About Google Ads
How much should I spend on Google Ads?
The right Google Ads budget depends on how competitive your market is, the cost per click in your sector and the number of enquiries you need. We recommend a starting budget based on your goals and adjust it once real performance data is available.
How quickly will Google Ads bring results?
Adverts can start appearing within days of a campaign going live. Performance usually improves over the first few weeks as data builds up and the campaigns are refined.
What is Performance Max?
Performance Max is a Google Ads campaign type that uses automation to show adverts across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign, based on your goals and the assets you supply.
Do you charge a management fee?
Google Ads management is charged as a monthly fee, separate from the advertising spend paid to Google. The fee covers campaign management, optimisation, reporting and regular meetings.
Can you take over our existing Google Ads account?
We can audit an existing account, keep the historical data and restructure the campaigns where needed, rather than starting again from nothing.
How do you measure the success of a campaign?
Success is measured against the actions that matter to your business, such as calls, form enquiries, bookings or online sales, using conversion tracking set up at the start of the campaign.
Get More From Google Ads
Tell us about your business, your goals and your current account, and we will show you where your campaigns can improve. Get in touch or call the team on 02380 170 955.