Radio Advertising
Local and National Airtime
We plan and buy radio advertising on local and national stations across the UK, working with the major commercial radio groups. Campaigns are built around who listens, when they listen and how often they need to hear your message.
Tell us where your listeners are and our media team will come back with stations, schedules and costs.
Airtime Planned Around Your Listeners
Radio advertising places your advert in the breaks on commercial radio stations, heard by people in the car, at work and at home. Campaigns can run on a single local station or across national networks, and airtime can be bought by time of day, day of the week and audience.
Planning a radio campaign means deciding which stations reach your audience, how many times each listener should hear the advert and which parts of the day deliver the best value. We use RAJAR listening figures and Radiocentre planning tools to build schedules that match those decisions to your budget.
What We Handle
Station Selection
Local and national stations chosen by audience, coverage area and listening habits.
Airtime Buying
Spots booked and negotiated directly with the radio groups.
Scheduling
Day parts and frequency planned so listeners hear the advert enough times.
Production
Scripts, voices and finished adverts produced by our in-house audio team.
Clearance
Scripts submitted for clearance before the campaign is due to air.
Why Radio Advertising Builds Your Brand
Radio reaches people throughout the day, often while they are driving, working or doing something else, which makes it a natural companion rather than an interruption. Hearing a brand name and a message repeatedly over a few weeks builds familiarity that carries into other media.
Local radio also lets a business reach a defined area without paying for listeners elsewhere, while national stations offer scale for brands with wider coverage. Because the advert relies on sound alone, it can be produced and updated more quickly than many visual formats, which helps when offers change.
How Can Our Radio Advertising Services Help?
Our radio advertising services can help you:
- Reach listeners in the areas your business serves
- Choose stations that match your audience's age and interests
- Schedule spots at the times your audience is listening
- Build awareness through planned frequency
- Run local or nationwide campaigns from one plan
- Produce scripts and adverts timed to the slots you book
- Keep airtime, production and clearance managed together
Campaigns can be built for a single station or a national network, and we will recommend the stations and schedule that fit your objective and budget.
Our Radio Advertising Services
At CMe Media, we plan and book radio campaigns and produce the adverts in-house. We take care of station selection, scheduling, scripts, clearance and delivery, so the campaign arrives on air as planned.
- Local Radio Advertising
- National Radio Campaigns
- Regional Radio Advertising
- Station Selection
- Airtime Negotiation
- Day Part Scheduling
- Frequency Planning
- Sponsorship Packages
- Promotions and Competitions
- Digital Radio Advertising
- Radio Script Writing
- Advert Production
- Jingles
- Clearance Management
- Station File Delivery
- Campaign Reporting
National Radio Campaigns
National radio campaigns put a brand on stations heard across the country, reaching large audiences through networks and national brands. They suit businesses with wide coverage, online retailers and campaigns that need to build awareness quickly.
We plan national schedules across the stations that best match your audience and negotiate airtime to get strong value from the budget. Where a mix of national and local stations works better, we combine them in a single plan.
Local Radio Advertising
Local radio advertising reaches listeners in a particular town, city or region. It allows a business to focus its budget on the people most likely to visit, call or buy, and to talk about local offers, events and locations.
We select the local stations that cover your catchment and plan the spots around your opening times, busy periods and campaign dates. Local radio can also be used to support openings and events with a short, concentrated burst of airtime.
Planning With RAJAR and Radiocentre
RAJAR publishes listening figures for UK radio stations, showing who listens, for how long and at what times. Radiocentre provides planning tools and guidance for the industry, including clearance of radio adverts.
We use these sources to estimate how many people in your audience a schedule will reach and how often they will hear the advert. That makes it easier to compare options and to see what a budget is likely to deliver before anything is booked.
Choosing the Right Schedule
The times an advert runs have a big effect on who hears it. Breakfast and drivetime reach commuters, daytime reaches people at work and at home, and evenings and weekends reach a different mix of listeners again.
We plan the schedule around your audience and your goal. A campaign that needs to build awareness may need a high number of spots across the day, while one focused on a weekend event may need concentrated airtime in the days before it.
Sponsorships and Promotions
Radio sponsorships attach a brand to a programme, feature or segment, such as travel news, weather or a regular show. Sponsorship credits mention the brand around the content, building an association that listeners hear every day.
Promotions and competitions run in partnership with a station can add further reach and engagement. We look at which opportunities suit your brand and your budget and whether they add value alongside a standard spot campaign.
Radio Adverts Produced In-House
A radio campaign is only as effective as the advert itself. Scripts need to be written for the ear, timed to the slot length and cleared before they can be broadcast.
Our audio production team writes the scripts, casts the voices, records and mixes the adverts and manages clearance. Because the same team is working with the planners who booked the airtime, the adverts are produced to the right lengths and delivered to each station before the on-air date.
Radio Advertising and Audio Production Working Together
Media buying and production are often handled by different suppliers, which can lead to adverts that do not fit the slots or arrive late. At CMe Media, both sit within the same agency.
When the airtime is booked, the production team already knows the stations, lengths and dates. Any change to the schedule is passed on immediately, and versions for different stations or offers can be produced from the same session. The campaign can also be linked to streaming, TV and digital activity so the message stays consistent.
Our Radio Advertising Process
1. Brief
We learn about your audience, your coverage area, your timings and your budget.
2. Plan
We recommend stations and a schedule using RAJAR listening data.
3. Book
We negotiate and confirm the airtime with each station.
4. Produce
We write, record and mix the advert to the booked slot length.
5. Clear
We submit the script for clearance and manage any changes.
6. On air
We deliver the files to each station and confirm the campaign is running.
Why Choose CMe Media for Radio Advertising?
CMe Media has planned, produced and bought advertising since 2014, and radio has been part of what we do from the start. We are a family-run agency working with businesses across the UK.
We work with the major commercial radio groups and their stations, and we produce adverts in-house. That means a single team is responsible for the plan, the airtime, the script and the finished advert.
We take the time to understand your business and your audience, then build a radio schedule that fits what you want to achieve and the budget you have to do it.
Radio Stations We Book
Listen to Our Radio Adverts
A selection of radio adverts we have written, voiced and produced for schools and colleges, from the script to the broadcast-ready mix.
Explore Our Other Media Buying Services
Student recruitment campaigns.
Billboards, screens, buses and cinema.
Podcasts, digital audio and CTV.
National, regional and trade titles.
Broadcast, AdSmart and on-demand TV.
See every media buying service we offer.
Frequently Asked Questions About Radio Advertising
How much does radio advertising cost?
The cost of radio advertising depends on the stations, the coverage area, the times of day and the number of spots in the schedule. A local campaign costs considerably less than a national one, and we build plans around the budget you have available.
How long should a radio campaign run?
Many radio campaigns run for two to four weeks so that listeners hear the advert several times. Shorter, concentrated bursts can work for events and time-limited offers.
Can you make the radio advert for us?
Our in-house audio team can write the script, cast the voice, record and mix the advert, and manage clearance before it goes on air.
Which radio stations can you book?
We plan and book airtime on commercial radio stations across the UK, including local, regional and national stations from the major radio groups.
What is RAJAR?
RAJAR is the organisation that measures radio audiences in the UK. Its figures show how many people listen to each station and when, which helps us plan schedules that reach your audience.
How long is a radio advert?
Radio adverts are commonly 20, 30 or 40 seconds long, although other lengths are available. The length is chosen at the planning stage, and the script is written to fit it.
Plan Your Radio Campaign
Tell us where your customers are, when you want to be on air and what you want to say, and we will put together a station plan and schedule. Get in touch or call the team on 02380 170 955.