Media Buying
Advertising Space That Reaches the Right People
We plan and buy advertising across outdoor, press, radio, TV and streaming for businesses across the UK. Our media buying team negotiates the rates, secures the placements and manages every booking, so your campaign reaches the audience you need at a price that makes sense.
Every Booking Planned to Perform
Traditional media still reaches people at scale, from the billboard on the commute to the advert during the evening news. Our media buying team plans where your budget will work hardest, negotiates with media owners on your behalf and books the space across every channel your campaign needs.
Choose a single channel or bring several together under one plan. Because our in-house creative team produces the artwork and adverts too, every booking arrives with files made to the media owner’s exact specification and ready for the date it goes live.
Our Media Buying Services
Outdoor Advertising
Billboards, bus sides, roadside screens and transport sites booked in the locations your customers live, work and travel. We plan outdoor campaigns around audience data and footfall, then negotiate the sites and dates with the media owners. From a single 48-sheet poster to a national digital screen campaign, our team handles the booking, the artwork and the deadlines, so every site goes live on time and in the right format.
Press Advertising
Adverts in national, regional and trade titles, in print and online. We match your message to the publications your audience reads, negotiate the rates and placements, and supply artwork to each title's specification and copy deadline so nothing is held back from print.
Radio Advertising
Commercial and digital radio campaigns booked on the stations and time slots your audience tunes in to. We plan the schedule, negotiate the airtime and can produce the advert in-house, from the script and voice talent to the final broadcast-ready mix.
TV Advertising
Airtime on national and regional TV channels, planned around the programmes and time slots that reach your audience. We negotiate the spots, manage the schedule and clearance, and work alongside our production team so your advert is made and booked on one timeline.
Streaming Advertising
Adverts on streaming and on-demand platforms, including connected TV and digital audio. Streaming lets you target by location, age and interests, so your budget reaches the households most likely to respond, with reporting on who saw the advert and when.
Education Marketing & Advertising
Recruitment and awareness campaigns for colleges, universities and schools, planned around open days, application deadlines and clearing. We combine outdoor, radio, social and digital to reach prospective students and their parents in the places they spend their time.
How Our Media Buying Team Helps
Buying power that stretches your budget
Media rates are rarely fixed. Because we book space across outdoor, press, radio and TV every week, we know what a placement should cost and where there is room to negotiate. That means better positions, added-value spots and more coverage for the same spend.
We also check that every booking delivers what was promised, from proof of posting on outdoor sites to transmission reports for radio and TV, so you can see exactly what your budget bought.
Planned around your audience
Every media plan starts with who you need to reach and where they spend their time. We use audience and circulation data from the media owners to compare channels on reach and cost, rather than defaulting to the ones we know best.
The result is a plan that puts your budget into the stations, titles and sites your customers actually see and hear, with clear reasoning behind every recommendation.
Booked, produced and delivered
Most businesses use one agency for the buying and another for the creative, then lose time in the gap between the two. We do both. Specifications, copy deadlines and booking dates come straight from the media owners, and our in-house team produces the artwork, audio and video to match.
From the first brief to the day the campaign goes live, one team manages the schedule, so every advert arrives correctly and on time.
Works With Our Other Services
Media buying works best as part of a joined-up campaign. The same team booking your outdoor, press, radio and TV can also create the adverts that run in that space, and capture the extra interest online through search, paid advertising and social media.
Bring them together and one brief covers everything, from the creative and the media plan to how people find you after they see or hear your advert. Tell us what the campaign needs to achieve and we’ll recommend the mix and timings around it.
Get in touch or speak to the team on 02380 170 955.
Artwork for every billboard, press advert and screen, designed to each media owner's exact specification.
TV and streaming adverts scripted, shot and edited by the same team that books your airtime.
Radio adverts written, voiced and mixed to broadcast standard, ready for the stations we book.
Search campaigns that capture the people who look you up after hearing or seeing your advert.
Paid social targeting the same areas as your outdoor and radio, extending the reach of every campaign.
Our Media Partners
See our Work
Outdoor, press, radio and TV campaigns planned and booked for clients across education, automotive and local business. Our showroom collects the work in one place.
FAQs
What does a media buying agency do?
A media buying agency plans and purchases advertising space on behalf of businesses, across channels such as outdoor, press, radio, TV and streaming. It negotiates rates with media owners, manages the bookings and deadlines, and checks that each advert ran as agreed. CMe Media also produces the creative, so the buying and the adverts are handled by one team.
How much does media buying cost?
The cost depends on the channels, locations, timings and how long the campaign runs. A single outdoor site for two weeks costs far less than a national TV schedule. We work to your budget and show you what it can achieve across different channels before anything is booked.
What is the difference between media planning and media buying?
Media planning decides where and when your adverts should run, based on your audience, objectives and budget. Media buying is the negotiation and purchase of that space. We handle both, so the plan and the bookings are built together.
Can you book national campaigns?
Yes. We book local, regional and national campaigns across the UK, from a handful of outdoor sites to nationwide radio and TV schedules.
Plan Your Next Media Campaign
Tell us who you want to reach and where, and our media team will plan and book the right mix of outdoor, press, radio, TV and streaming for your budget. Get in touch or call the team on 02380 170 955.