Paid Advertising (PPC)
Ads That Reach People When They Are Ready to Buy
When someone needs a product or service, they search for it, ask an AI assistant or scroll until something catches their eye. Our pay-per-click campaigns put your business in front of them at that moment, on Google, YouTube, ChatGPT and social media, and every pound of spend is tracked back to the enquiries and sales it brings in.
Paid Media Measured by Results
We plan, build and manage paid campaigns for businesses across a range of industries. We’re not chasing vanity numbers like impressions or clicks for their own sake. We’re focused on getting you enquiries, calls and sales that actually move your business forward.
As well as the channels below, we run campaigns on Microsoft Ads, Pinterest, Spotify, Amazon Ads, Google Vehicle Ads and programmatic display. Our monthly management fee covers the setup, optimisation and reporting, with at least one meeting a month and a detailed report so you always know how your budget is performing.
Our Paid Advertising Services
Google Ads
Google Ads puts your business in front of people at the moment they search for what you offer. We build every account around your actual products and services, then run the campaign types that suit them: Search for high-intent enquiries, Performance Max across Search, Maps, Gmail and YouTube, Shopping for product listings, Display for remarketing and Google Vehicle Ads for dealerships. Ad copy is tested and refined every month, and we review your landing pages so more of the clicks you pay for turn into leads.
ChatGPT Ads
Sponsored placements inside ChatGPT, reaching people while they ask an AI assistant for advice and recommendations. We set up and test these new ad formats early, so your business is seen in the conversations where buying decisions are now being made.
YouTube Ads
Your existing video content, or footage we help you put together, turned into adverts that run on YouTube. Video builds awareness while people watch the things they enjoy, and we target it by audience, interest and location so the views come from people likely to buy.
Social Media Ads
Paid campaigns on Meta, TikTok, LinkedIn and Pinterest, targeted by age, location, interests and behaviour. We create the ads in-house, test what your audience responds to and retarget the people who visited your site, so social spend turns into enquiries rather than just likes.
High-Intent Search & Brand Protection
Deep Keyword Research
We dig into the exact phrases your customers use, from broader category searches through to the specific, ready-to-buy terms that tend to convert best.
Ongoing Keyword Optimisation
We keep a close eye on your search term reports and build out negative keyword lists, so spend isn’t wasted on searches that were never going to convert.
Brand Protection Campaigns
It’s common for competitors to bid on your business name to pull traffic away from you. We set up defensive campaigns so that when someone searches for you directly, it’s your ad and your phone number that they see first.
Works With Our Other Services
Paid advertising works best as part of a joined-up plan. Alongside Google, ChatGPT, YouTube and social, we run campaigns on Microsoft Ads, Pinterest, Spotify, Amazon Ads and programmatic display, and the same team can support your paid activity with SEO, display, radio and the creative behind every ad.
We’ll only recommend the channels that suit your business and budget, not try to sell you every platform at once. Tell us what you want to achieve and we’ll talk you through what a PPC campaign could look like for you.
Book a free consultation or speak to the team on 02380 170 955.
Organic rankings built on the keyword data from your paid campaigns, so you rely less on paid clicks over time.
Paid social on Meta, TikTok and LinkedIn running alongside search, reaching people before they start looking.
Display and remarketing ads that bring back people who clicked your search ads but did not enquire.
Ad creative, banners and video designed in-house, so every ad looks like your brand in every format.
Radio campaigns that drive brand searches, with paid search ready to capture the listeners who look you up.
See the Work
Search, social, display and video campaigns for businesses across the UK. Our case studies show what was changed and what it produced.
FAQs
What is PPC advertising?
PPC, or pay-per-click, is a form of online advertising where you pay each time someone clicks your ad. The most common platform is Google Ads, which places your business at the top of the search results for the terms you choose, but PPC also covers Microsoft Ads, Meta, TikTok and LinkedIn. Because you only pay for clicks, spend is tied directly to people visiting your website.
How much should I spend on Google Ads?
There is no fixed figure. The right budget depends on how competitive your market is, what each click costs for the terms that matter and what a new customer is worth to you. We look at the search volume and cost data for your sector before recommending a starting budget, then adjust it as results come in so spend moves towards the campaigns that convert.
How quickly will a PPC campaign produce results?
Ads can start appearing within a day of a campaign going live, so traffic and enquiries usually begin straight away. The first few weeks are spent gathering data on which keywords, ads and audiences perform best, and performance typically improves over the following months as we refine bids, ad copy and targeting.
Should I invest in PPC or SEO?
They do different jobs. PPC delivers visibility as soon as the budget is live and stops when it is switched off, which suits businesses that need leads now. SEO takes longer to build but keeps working once your rankings are established. Many businesses run both, using paid search for immediate enquiries while organic rankings grow.
Can you take over our existing Google Ads account?
Yes. We start with a full audit of your current account, covering structure, keywords, search terms, ad copy, tracking and landing pages. You keep ownership of the account and all its history, and we share what we have found and the changes we recommend before making them.
Get More From Your Ad Spend
We plan and manage paid campaigns on Google, YouTube, social media and ChatGPT, built around the leads and sales you need. Ask for a free audit or call the team on 02380 170 955.