Google Search in October 2026: Spam Update, AI Content Rules and New Search Console Data

Google finished its September spam update, rewrote its AI content guidance and added new Search Console filters in October 2026. Here’s what changed.
We plan and buy advertising across outdoor, press, radio, TV and streaming, negotiating the rates and managing every booking so your campaign reaches the right people at the right price.
SEO, social media, display and content marketing that get your business found online, now including optimisation for AI search and answer engines.
Paid campaigns on Google, YouTube, social media and ChatGPT, built around the enquiries and sales you need and tracked so every pound can be measured.
Radio ads, TV commercials, branding, artwork and copy, produced in-house by the same team that plans your media, so everything is ready to run.
We plan media, digital and creative campaigns for businesses across the UK. See the work we have delivered, read our latest insights or find out about joining the team.
We plan and buy advertising across outdoor, press, radio, TV and streaming, negotiating the rates and managing every booking so your campaign reaches the right people at the right price.
SEO, social media, display and content marketing that get your business found online, now including optimisation for AI search and answer engines.
Paid campaigns on Google, YouTube, social media and ChatGPT, built around the enquiries and sales you need and tracked so every pound can be measured.
Radio ads, TV commercials, branding, artwork and copy, produced in-house by the same team that plans your media, so everything is ready to run.
We plan media, digital and creative campaigns for businesses across the UK. See the work we have delivered, read our latest insights or find out about joining the team.

Google finished its September spam update, rewrote its AI content guidance and added new Search Console filters in October 2026. Here’s what changed.