Advertising on television offers the chance to impact audiences because watching TV is one of the nation’s most common leisure activity. One of the benefits of TV advertising is its ability to communicate with a very large audience and allows you to show and tell a wide audience about your business, product or service. We at CMe Media have the ability to help get your product seen at the best times.
What is Sky AdSmart? Sky AdSmart is an innovative approach to TV advertising. It offers local and regional advertisers the opportunity to use TV through it’s highly intelligent technology, so different ads can be shown to different households watching the same programme; Sky have effectively turned the Sky boxes into ad servers, which means that brands and businsses can now advertise on national channels but to specific target audiences.
By using information such as age, location and additional data from various recognisable sources, for example, loyalty card memberships such as Boots, Tesco’s and Sainsbury’s, this allows advertisers to target a specific group of people based on their spending habuts. This data can be cross-pollenated by Census, Experian and many more places, giving the advertisers access to hot target customers between the big programmes, such as Game of Thrones and League of their Own, etc. The power of TV can now be used to greater effect by allowing advertisers to have selective control over their audiences.
ITV offers a wealth of opportunity within the “ITV family” and not just the core ITV channel who host record breaking programmes, such as The X-Factor, Britian’s Got Talent and I’m Celebrity, which advertisers can access through Regional TV buying and National.
The National options, such as ITV4 offer a more male targeted audience with programmes focused on motorsports, cycling and Family Guy;
ITVBe is a platform more targeted towards viewers who are hooked on Reality TV;
ITV3 is great for story-telling dramas like Murder She Wrote and DCI; and
ITV2 is where you can watch Celeb Juice and Through the Key Hole, with the loud and eccentric Keith Lemon.
Along with Channel 4 and 5 there are hundreds of channels we can access in today’s age. TV channels over the years have become more broad with some becoming very niche, for example, children DIY, cooking and travelling. There is a channel to suit every demographic target, which we at CMe Media can help source a TV Media Plan.