Social Media has come a long way from just being somewhere to post your holiday pictures. Social Media is an asset to making sure you can grow your business whether this is being able to build brand awareness or able to connect with prospects and clients. But it all starts with the correct platform to make sure you’re connecting with right people, in the right way.
Instagram
This platform is all about visual content. It’s true what they say, a picture paints a thousand words and if you can bring your brand story to life through a photo or video – then Instagram is the perfect tool for you.
Instagram offers a range of features that can also help you to grow your business – from audience insights to a range of resources to build content with. You can create Instagram stories, live videos, upload longer video content to IGTV and even do some fun, quick reels. It’s not all about posting photos any more.
This platform certainly feels like the place to be if you’re looking to be more creative or create a brand that you can have a little fun with. 81% of people that use Instagram find out about new products and services from this platform, so if you have a product to sell and you’re not logging into IG – why not?
This platform is famous for its B2B marketing, allowing people to network and connect with jobs or businesses. Many people see LinkedIn as a place to find themselves a job or recruit, logging in purposefully only for this. But in recent years, it’s popularity in using it as a personal portfolio for yourself or when creating a ‘formal’ persona has meant it’s an absolute must as an extension of your business. Your business accounts across Social Media might lack ‘personality’ so having a LinkedIn account to share thoughts and highlights is a great way to get yourself and your brand recognised.
This is the highly conversational platform which enables its users to build a personal brand and direct engagement to it’s audiences.
The great thing about Twitter is, if done correctly, then organic reach of your posts can really go far and wide. The more authentic and relevant your content is – the better your organic reach will be. Twitter is about staying topical and ahead of the curve, especially in a world where many users will source their news from this platform. In fact, 82% of B2B content marketers used Twitter for organic content marketing.
Twitter is great for getting your brand voice heard, in a less formal way than LinkedIn.
Even though it can sometimes seem tricky to know which platforms you need to begin with – the most important thing to consider is what is authentic to YOUR business and brand. Once you know what you want to achieve from putting your brand out on social media, the next step is making sure it’s actually you and your brand voice.
We at CME are proud to be able to help when it comes to social media, whether it be advice on what platforms to use, a Social Media management plan or creating you the perfect content to sit across these platforms. Not started with Social Media yet? Or you’re tried and tested but need a refresh? We can help. Speak to us today at hello@cmemedia.com