Press advertising doesn’t have to mean in the actual newspapers anymore. We know that a wide variety of press is both printed and online – meaning the demographics of people who consume this type of media is huge. Press advertising has the ability to effectively reach smaller, niche audiences in specific locations but also a huge audience too.
Advertising in your local or national paper still has its place. Buying paper print advertising can be done utilising data sources JICREG and ABC (Audit Bureau of Circulations). Planning by location and demographics is something the team at CMe can help you with, to ensure you get the best from your print advertising.
With the consumption of news
online, the growth on paper websites locally and nationally has been vast. With millions of impressions available on websites such as the Daily Mail or your local Echo, Observers or News sites, they offer the ability to get in front of those that perhaps no longer buy a paper copy.