Google Shopping is where the the battle for eCommerce clicks takes place.

Approximately 50% of the click share of PPC ads go through Google Shopping as users compare retailers on price for  given product.

If you are selling online you must display your products in Google Shopping.

Much like regular PPC (Sponsored Ads) you bid an auction amount for your products to appear for relevant searches.

As for Google Shopping – this can run with the rest of your Google campaigns and feed into your analytics with everything else.

Creating product feeds is the primary part of running a shopping campaign but you also need to be careful that these work with the expected bid costs. Which is where we come in.  We’ll take care of those bits for you, whilst you see the benefits of your campaigns come in.