Effectively this provides an exchange ‘a world wide web of websites’ who trade their space via Google auctions. Targeted using geographics, demographics and interests make this a great way to avoid wastage.

You can choose the websites you would like to feature on and this is a great way to generate awareness of your business, offer, event. With
low cost per clicks you really can buy hundreds of thousands of impressions at a very low cost.

The difference in buying 1st party is the guaranteed number of impressions and it’s typically bought on a CPM (cost per thousand impressions – cost
per mill). The data is far more robust since it’s directly from the supplier and the positioning and sizes can be more secure.

Because CMe have strong relationships in place, we have negotiated rates with 1st party display advertising platforms to give our clients excellent opportunities at great value. Some of our popular display platforms are Mail Metro Media (Daily Mail, Evening Standard, Metro), Global (Heart, Capital, Radio X, Classic FM, Smooth), Bauer Media (Wave 105, Kiss, Magic, Planet Rock,
Clyde, Greatest Hits, The Hits, Scala……) And many more.

This network offers access to advertise across adult and gambling websites. The auction rates are far  lower and the level of inventory available is vast.