fbpx

Do we all need a LaCava?

Recently, Tiger Woods won his 5th Masters and mentioned the special relationship he has with his Caddy, Joe LaCava. Tiger Woods had bogeyed the fourth and fifth shot to fall three shots back, with doubt creeping in, this is when LaCava earned his merit.

Tiger woods was quoted saying, “The talk that Joey and I had off of 5… I just listened. He was saying some things that I can’t really repeat here. Then I went into the restroom and proceeded to say the same things over and over to myself, and then came out and I felt a lot better.”

Thereafter, Tiger Woods returned to the green and the following outcome happened: par, birdie, birdie. He was back in the game.

A good agency is like having your own Joe LaCava. The Caddy’s job is to help with the club selection, read off the green and to help so the player doesn’t second guess himself when he steps up to the ball, giving the golfer the luxury of concentrating on the important things.

We all look for a LaCava as a way to make our life easier and help us with every upcoming bunker, when you want to buy a house do you google every estate agent looking for the best property or do you only search through Rightmove? When you want Home Insurance, do you call all the lenders or browse Compare the Market? The same can be done with cars and Autotrader, a plumber through Check-a-trade or a hotel through tripadvisor. We all have our own LaCava.

So why don’t you buy advertising this way?

Why do we find ways to save time and money in our personal lives but when it comes to marketing/advertising our business, we’re happy for it to consume our day? There are so many platforms, mediums and suppliers available today, how do you keep up to date on which is right, and which is wrong? 

The present model of buying advertising hasn’t changed over the last 15 years; you speak to a supplier who will send you a rep, the rep will try to sell their own products and services to you and will tell you why they’re better than anyone else.

Will they come to recommend another Supplier? No! So, you need to see another rep from another supplier who will tell you why they’re better and so on and so on.

Imagine a world where a supplier recommends another supplier because their product would be a better fit for your required ROI. A world where a supplier will say they don’t offer the right product for you, but you should call another supplier. Let’s face it, this won’t happen. 

But there is a LaCava of the marketing/advertising world.

Would you like a solution to which suppliers offer the best reach, the best ROI and which supplier can perform better than the other. As a marketing manager all you want is the information to make an informed choice, to have everything at hand, to know the investment you’re about to make is the right one. 

An agency, much like LaCava or a comparison websites are there to help and support their clients in making the right decisions, to help analyse the market place for the right product, to help save time but, more importantly, an agency becomes an extension of your team.

Marketing. A bit like picking out the perfect outfit.

Marketing. A bit like picking out the perfect outfit. It’s the image that you are trying to present to others; it starts with how you dress, the colours and design you choose.

You choose your image to portray yourself as a business professional, a rocker, an IT nerd, etc., and by doing so, you are expressing to others through your appearance, character, endearing attributes, and in the end, the value you offer to others.

Keeping on the appearance track, as much as we do not want to admit it, appearances are important – first impressions count and are driven by appearance. Whilst impressions can be moulded and changed later, they do require time and effort to change, so we do our best to get it right from the get-go.

How you “dress” your company will determine how effectively your message and image will be accepted by consumers.

Make your marketing your perfect outfit of the day.

Get in touch with us to get your brand seen and heard, by the right people, in the right locations, and at the right time. 

Be heard by the right people, at the right time.

Audio is driving the creative revolution.

Radio accounts for 75% of all listening, but with the rise in new audio formats such as podcasts and streamed music services, listeners have more options now than ever.

Radio advertising is an effective way to reach your target audience and it gives you the chance to get very creative on a small budget when compared to other mass broadcast media like TV. When thinking about a radio ad, repetition is recognition, how often your target audience hear your creativity is crucial.

If you want your ad heard by your listeners, it needs to air multiple times (at least 3 times!). Running your commercial once a week for a month isn’t going to be enough. It is all about where and when your target audience are likely to be listening.

Creativity and radio go hand-in-hand.

Writing a script for radio is a tricky task, you have to be clear and concise right from the start; your listeners cannot rewind a commercial if they missed a message – you need to grab their attention immediately and hold onto it. It’s an interesting balance to strike but using creativity and personality you can write an engaging, unique script.

“Radio is one of the rare medias that is consumed whilst doing other things, washing up, doing a sudoku or driving a car. What the creative has to do is cut through and grab people’s attention. Get in their consciousness and make them want to listen. It’s not easy but, if you can make them invest their attention in what you are saying then your creative has achieved its job in delivering it’s message” – Jon Hiscock, Creative Art Director, CMe Media

CMe Media have access to an in-house audio specialists’ who love to make you sound good!

We can help you identify where audio is important to you and work with you to create a distinct sound that will reflect, protect and uphold your brand and deliver messages to your audience.

With over 40 years’ collective team experience, CMe Media have the contacts and the know-how to get your adverts heard on the right stations and platforms. With in-depth knowledge using correlative mapping throughout the UK, we can target the right audience to make the impact that you need. There are so many ways audio impacts your relationship with your customers, so wouldn’t it be nice to have someone you can turn to, to ensure you sound the very best you can.

If you want to find out more about radio advertising or want to get your ad heard and not forgotten, then get in touch with us at CMe Media.

A brand by any other name is still a brand?

What’s in a brand? How do you define your visual identity?

Do you still remember a bad first impression? A bad first impression is hard to shake, especially when you’re competing with so many other individuals (or companies).

Studies have showed that within the first 5 seconds people form judgements about likeability, competence, attractiveness, to even trustworthiness. The question to ask when taking this into consideration is:

“What judgement will people form about your brand within the first 5 seconds of exposure?”

With a reaction time like that, you need a clean, sharp and crisp representation of your brand. Anything else would allow people to associate your brand with the complete opposite. It’s clear that a strong visual identity is important, but what exactly is a visual identity? And how do you go about creating one?

Your visual identity comprises of your logo, typography, images, creative design and even the colours used. We can all list these out and on paper, sure, it will make you stand out; but how do you get to the heart of how these elements to communicate to your customers who you are, what you stand for, and why they should be loyal to you?

Knowing your audience is important.

Decide how you want to resonate with them and continually tie that back to your core values. The key is to start from what you know, what you are good at and strongly believe in and let your brand evolve.

Always ask yourself: How is my brand going to be powerful and effective but still simple? When you’re developing your visual identity, always drive what you’re doing back to your mission to keep your brand on track.

If you think about brands to date which have kept to their core values and resonate with their target audience, you would be able to list them off seamlessly.

Your visual identity is just part of building your brand, you must learn how to convey the values and personality of your business. Value to you may be different to someone else, it comes in many forms from customer service, how you engage your target audience or the product you deliver.

Not sure about your brand strategy? The CMe Media team have a wealth of knowledge and expertise who can help save your time, so you don’t waste yours to find the right target audience for you and help you build your brand awareness.