The UK’s projected ad spend is expected to reach £23.63 billion in 2020*, making marketing an integral part of a successful business. Everyone is doing it, so keeping up to date can be stressful. There is a wide spectrum of adverting space; online, OOH, TV, radio, and pop up shops, the possibilities are endless. Many businesses are choosing to outsource their marketing to help save time, money, and stress.
Here are a few reasons you might consider it…
Agencies are specialists
Agencies might not know how to fix a car or sell a house, but they do know how to market products and plan campaigns to target a range of demographics. Planning a campaign is more than just picking a random radio campaign or billboard, it’s looking into the detail – what time are the radio ads playing? How many times will it play a day? What transmitters are best for you? What radio station fits your target audience the best? Where is this billboard? What demographic lives in or visits this location? Agencies will look at all the information and give you non-bias recommendations.
Budget Limits & Time Constraints
Agencies network so you don’t have to, saving you money and time. Agencies have well established connections with suppliers and work with many clients so they have a plethora of knowledge and book vast volumes of space which can result in discounted rates. The vital groundwork needed for a successful campaign can be time consuming and stressful, agencies take away this stress with no cost to you.
Agencies offer an outsider’s perspective; they take a step back from the everyday task of the business. A pair of fresh eyes can help determine new strategies and help determine if advertising content may be too complicated for an audience understand. Agencies are up to date with the latest technology, trends, and advertising platforms, so they could also suggest a new marketing approach you may be aware of.
Agencies are a massive support to many businesses; you decide how involved you want them to be. Whether it’s taking over your entire marketing plan or just to be a helping hand for your marketing team, they want to see you succeed.