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The Advantages of Outsourcing Marketing

The UK’s projected ad spend is expected to reach £23.63 billion in 2020*, making marketing an integral part of a successful business. Everyone is doing it, so keeping up to date can be stressful.  There is a wide spectrum of adverting space; online, OOH, TV, radio, and pop up shops, the possibilities are endless. Many businesses are choosing to outsource their marketing to help save time, money, and stress.

Here are a few reasons you might consider it…

Agencies are specialists

Agencies might not know how to fix a car or sell a house, but they do know how to market products and plan campaigns to target a range of demographics. Planning a campaign is more than just picking a random radio campaign or billboard, it’s looking into the detail – what time are the radio ads playing? How many times will it play a day? What transmitters are best for you? What radio station fits your target audience the best? Where is this billboard? What demographic lives in or visits this location? Agencies will look at all the information and give you non-bias recommendations.

Budget Limits & Time Constraints

Agencies network so you don’t have to, saving you money and time. Agencies have well established connections with suppliers and work with many clients so they have a plethora of knowledge and book vast volumes of space which can result in discounted rates. The vital groundwork needed for a successful campaign can be time consuming and stressful, agencies take away this stress with no cost to you.

New Ideas

Agencies offer an outsider’s perspective; they take a step back from the everyday task of the business. A pair of fresh eyes can help determine new strategies and help determine if advertising content may be too complicated for an audience understand. Agencies are up to date with the latest technology, trends, and advertising platforms, so they could also suggest a new marketing approach you may be aware of.

Agencies are a massive support to many businesses; you decide how involved you want them to be. Whether it’s taking over your entire marketing plan or just to be a helping hand for your marketing team, they want to see you succeed.

–  Sophie

*https://www.statista.com/statistics/281583/advertising-spending-in-the-uk/ 

Be heard by the right people, at the right time.

Audio is driving the creative revolution.

Radio accounts for 75% of all listening, but with the rise in new audio formats such as podcasts and streamed music services, listeners have more options now than ever.

Radio advertising is an effective way to reach your target audience and it gives you the chance to get very creative on a small budget when compared to other mass broadcast media like TV. When thinking about a radio ad, repetition is recognition, how often your target audience hear your creativity is crucial.

If you want your ad heard by your listeners, it needs to air multiple times (at least 3 times!). Running your commercial once a week for a month isn’t going to be enough. It is all about where and when your target audience are likely to be listening.

Creativity and radio go hand-in-hand.

Writing a script for radio is a tricky task, you have to be clear and concise right from the start; your listeners cannot rewind a commercial if they missed a message – you need to grab their attention immediately and hold onto it. It’s an interesting balance to strike but using creativity and personality you can write an engaging, unique script.

“Radio is one of the rare medias that is consumed whilst doing other things, washing up, doing a sudoku or driving a car. What the creative has to do is cut through and grab people’s attention. Get in their consciousness and make them want to listen. It’s not easy but, if you can make them invest their attention in what you are saying then your creative has achieved its job in delivering it’s message” – Jon Hiscock, Creative Art Director, CMe Media

CMe Media have access to an in-house audio specialists’ who love to make you sound good!

We can help you identify where audio is important to you and work with you to create a distinct sound that will reflect, protect and uphold your brand and deliver messages to your audience.

With over 40 years’ collective team experience, CMe Media have the contacts and the know-how to get your adverts heard on the right stations and platforms. With in-depth knowledge using correlative mapping throughout the UK, we can target the right audience to make the impact that you need. There are so many ways audio impacts your relationship with your customers, so wouldn’t it be nice to have someone you can turn to, to ensure you sound the very best you can.

If you want to find out more about radio advertising or want to get your ad heard and not forgotten, then get in touch with us at CMe Media.