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The Advantages of Outsourcing Marketing

The UK’s projected ad spend is expected to reach £23.63 billion in 2020*, making marketing an integral part of a successful business. Everyone is doing it, so keeping up to date can be stressful.  There is a wide spectrum of adverting space; online, OOH, TV, radio, and pop up shops, the possibilities are endless. Many businesses are choosing to outsource their marketing to help save time, money, and stress.

Here are a few reasons you might consider it…

Agencies are specialists

Agencies might not know how to fix a car or sell a house, but they do know how to market products and plan campaigns to target a range of demographics. Planning a campaign is more than just picking a random radio campaign or billboard, it’s looking into the detail – what time are the radio ads playing? How many times will it play a day? What transmitters are best for you? What radio station fits your target audience the best? Where is this billboard? What demographic lives in or visits this location? Agencies will look at all the information and give you non-bias recommendations.

Budget Limits & Time Constraints

Agencies network so you don’t have to, saving you money and time. Agencies have well established connections with suppliers and work with many clients so they have a plethora of knowledge and book vast volumes of space which can result in discounted rates. The vital groundwork needed for a successful campaign can be time consuming and stressful, agencies take away this stress with no cost to you.

New Ideas

Agencies offer an outsider’s perspective; they take a step back from the everyday task of the business. A pair of fresh eyes can help determine new strategies and help determine if advertising content may be too complicated for an audience understand. Agencies are up to date with the latest technology, trends, and advertising platforms, so they could also suggest a new marketing approach you may be aware of.

Agencies are a massive support to many businesses; you decide how involved you want them to be. Whether it’s taking over your entire marketing plan or just to be a helping hand for your marketing team, they want to see you succeed.

–  Sophie

*https://www.statista.com/statistics/281583/advertising-spending-in-the-uk/ 

Do we all need a LaCava?

Recently, Tiger Woods won his 5th Masters and mentioned the special relationship he has with his Caddy, Joe LaCava. Tiger Woods had bogeyed the fourth and fifth shot to fall three shots back, with doubt creeping in, this is when LaCava earned his merit.

Tiger woods was quoted saying, “The talk that Joey and I had off of 5… I just listened. He was saying some things that I can’t really repeat here. Then I went into the restroom and proceeded to say the same things over and over to myself, and then came out and I felt a lot better.”

Thereafter, Tiger Woods returned to the green and the following outcome happened: par, birdie, birdie. He was back in the game.

A good agency is like having your own Joe LaCava. The Caddy’s job is to help with the club selection, read off the green and to help so the player doesn’t second guess himself when he steps up to the ball, giving the golfer the luxury of concentrating on the important things.

We all look for a LaCava as a way to make our life easier and help us with every upcoming bunker, when you want to buy a house do you google every estate agent looking for the best property or do you only search through Rightmove? When you want Home Insurance, do you call all the lenders or browse Compare the Market? The same can be done with cars and Autotrader, a plumber through Check-a-trade or a hotel through tripadvisor. We all have our own LaCava.

So why don’t you buy advertising this way?

Why do we find ways to save time and money in our personal lives but when it comes to marketing/advertising our business, we’re happy for it to consume our day? There are so many platforms, mediums and suppliers available today, how do you keep up to date on which is right, and which is wrong? 

The present model of buying advertising hasn’t changed over the last 15 years; you speak to a supplier who will send you a rep, the rep will try to sell their own products and services to you and will tell you why they’re better than anyone else.

Will they come to recommend another Supplier? No! So, you need to see another rep from another supplier who will tell you why they’re better and so on and so on.

Imagine a world where a supplier recommends another supplier because their product would be a better fit for your required ROI. A world where a supplier will say they don’t offer the right product for you, but you should call another supplier. Let’s face it, this won’t happen. 

But there is a LaCava of the marketing/advertising world.

Would you like a solution to which suppliers offer the best reach, the best ROI and which supplier can perform better than the other. As a marketing manager all you want is the information to make an informed choice, to have everything at hand, to know the investment you’re about to make is the right one. 

An agency, much like LaCava or a comparison websites are there to help and support their clients in making the right decisions, to help analyse the market place for the right product, to help save time but, more importantly, an agency becomes an extension of your team.

Marketing. A bit like picking out the perfect outfit.

Marketing. A bit like picking out the perfect outfit. It’s the image that you are trying to present to others; it starts with how you dress, the colours and design you choose.

You choose your image to portray yourself as a business professional, a rocker, an IT nerd, etc., and by doing so, you are expressing to others through your appearance, character, endearing attributes, and in the end, the value you offer to others.

Keeping on the appearance track, as much as we do not want to admit it, appearances are important – first impressions count and are driven by appearance. Whilst impressions can be moulded and changed later, they do require time and effort to change, so we do our best to get it right from the get-go.

How you “dress” your company will determine how effectively your message and image will be accepted by consumers.

Make your marketing your perfect outfit of the day.

Get in touch with us to get your brand seen and heard, by the right people, in the right locations, and at the right time. 

Be heard by the right people, at the right time.

Audio is driving the creative revolution.

Radio accounts for 75% of all listening, but with the rise in new audio formats such as podcasts and streamed music services, listeners have more options now than ever.

Radio advertising is an effective way to reach your target audience and it gives you the chance to get very creative on a small budget when compared to other mass broadcast media like TV. When thinking about a radio ad, repetition is recognition, how often your target audience hear your creativity is crucial.

If you want your ad heard by your listeners, it needs to air multiple times (at least 3 times!). Running your commercial once a week for a month isn’t going to be enough. It is all about where and when your target audience are likely to be listening.

Creativity and radio go hand-in-hand.

Writing a script for radio is a tricky task, you have to be clear and concise right from the start; your listeners cannot rewind a commercial if they missed a message – you need to grab their attention immediately and hold onto it. It’s an interesting balance to strike but using creativity and personality you can write an engaging, unique script.

“Radio is one of the rare medias that is consumed whilst doing other things, washing up, doing a sudoku or driving a car. What the creative has to do is cut through and grab people’s attention. Get in their consciousness and make them want to listen. It’s not easy but, if you can make them invest their attention in what you are saying then your creative has achieved its job in delivering it’s message” – Jon Hiscock, Creative Art Director, CMe Media

CMe Media have access to an in-house audio specialists’ who love to make you sound good!

We can help you identify where audio is important to you and work with you to create a distinct sound that will reflect, protect and uphold your brand and deliver messages to your audience.

With over 40 years’ collective team experience, CMe Media have the contacts and the know-how to get your adverts heard on the right stations and platforms. With in-depth knowledge using correlative mapping throughout the UK, we can target the right audience to make the impact that you need. There are so many ways audio impacts your relationship with your customers, so wouldn’t it be nice to have someone you can turn to, to ensure you sound the very best you can.

If you want to find out more about radio advertising or want to get your ad heard and not forgotten, then get in touch with us at CMe Media.

A brand by any other name is still a brand?

What’s in a brand? How do you define your visual identity?

Do you still remember a bad first impression? A bad first impression is hard to shake, especially when you’re competing with so many other individuals (or companies).

Studies have showed that within the first 5 seconds people form judgements about likeability, competence, attractiveness, to even trustworthiness. The question to ask when taking this into consideration is:

“What judgement will people form about your brand within the first 5 seconds of exposure?”

With a reaction time like that, you need a clean, sharp and crisp representation of your brand. Anything else would allow people to associate your brand with the complete opposite. It’s clear that a strong visual identity is important, but what exactly is a visual identity? And how do you go about creating one?

Your visual identity comprises of your logo, typography, images, creative design and even the colours used. We can all list these out and on paper, sure, it will make you stand out; but how do you get to the heart of how these elements to communicate to your customers who you are, what you stand for, and why they should be loyal to you?

Knowing your audience is important.

Decide how you want to resonate with them and continually tie that back to your core values. The key is to start from what you know, what you are good at and strongly believe in and let your brand evolve.

Always ask yourself: How is my brand going to be powerful and effective but still simple? When you’re developing your visual identity, always drive what you’re doing back to your mission to keep your brand on track.

If you think about brands to date which have kept to their core values and resonate with their target audience, you would be able to list them off seamlessly.

Your visual identity is just part of building your brand, you must learn how to convey the values and personality of your business. Value to you may be different to someone else, it comes in many forms from customer service, how you engage your target audience or the product you deliver.

Not sure about your brand strategy? The CMe Media team have a wealth of knowledge and expertise who can help save your time, so you don’t waste yours to find the right target audience for you and help you build your brand awareness.

Why marketing is just like getting on a bike…

So, in support of Bike Week 2017 (10th – 18th June), and because quite frankly I am a crazy bike lover, I thought I would put myself forward to write our next company blog!

You are probably wondering where the connection is between marketing and cycling? It is not a tenuous link, I promise…

In the words of Albert Einstein, “Life is like riding a bicycle. To keep your balance, you must keep moving”. This means repetition and motion is key, whether you’re marketing your business or riding your bike, you must keep pedaling, otherwise, you will stop. Simple.

 

Planning

It starts with planning. When I am getting ready for my next bike ride I check a few things, for example, the weather forecast to ensure I have the right clothing, I check my tyres are inflated, that I have lights if it turns dark, fuel if it’s a long journey and my helmet for protection.

In marketing, planning comes first. You need to know who your audience is, the message you want to tell, the best marketing channels to reach them and how you will exploit these channels and measure your impact. It is a pre-planned journey. That’s not to say you won’t be hit by obstacles on the way, things like weather change, pot-holes and the annoying punctures that can stop you momentarily (oh and in my experience skip lorries – they can cause a detour to the hospital!). The key is momentarily, there are usually several routes that can lead you to your destination, just keep trying until your reach your goal.

 

Feel the wind in your hair

You’re prepared and know your journey ahead, it’s time to get those wheels into motion and get out there. Bikes are designed to be used, not stored away for months on end, and marketing is the same, you need to be active and keep that motion going. Even when you are pedaling into a strong wind and feel like you are going backwards, or up a hill where you can’t see the top, you need to keep going.

 

Remember to look back on your journey…

You’ve finally made your destination. Your journey may have changed from your initial plans, but you got there. The key now is to reflect on that journey. After a ride, I always analyse my stats to understand my performance, like speed, distance and altitude climbed. I track every ride, so I can analyse my overall performance for the year, and set new goals for the following. I also review my bike and kit, is everything still in good condition for the next ride? Did it make for a comfortable journey or could improvements be made? i.e. new tyres to reduce punctures, warmer clothing for colder months.

Marketing is exactly the same. Measurement and analysis is essential. Your message is now in the market, and so what? What is the outcome? You need to know the effectiveness of your marketing effort, to know if the journey is worth repeating or if it needs tweaks. It may be that you need new systems to help with the execution of your campaign, or a process to collect metrics for analysis, or review your audience and their needs.

Marketing, and learning to ride a bike are both experimental. You can only succeed by staying with it and remaining flexible to different routes and ways. Whether you want to become a strong cyclist, or a solid marketer, you will need dedication, passion and energy to keep those wheels rolling.

If you need help with any of the stages listed above, please contact us. We can help businesses get their marketing programs moving in the right direction.

Author;

Claire Wolstencroft,

Senior Account Manager at CMe Media

Who’s Who at the Christmas Works Party?

The office Christmas party season is upon us, when many of us drink too much, get too honest and generally embarrass ourselves.

So as you prepare for your Christmas party ask yourself which one of the following characters do you recognise from the following usual suspects??…Or maybe one of them is you!

Snap happy

When the drinks start flowing and things become more ‘relaxed’ this person is not your friend. In the good old days your drunken antics could be denied, buried and forgotten, but these days your misdemeanors are captured in 20 megapixel full HD!

This camera sneak starts innocently enough with a “Hey, group photo” or wrapping their arm round you and screaming “SELFIE”.

But as the night deteriorates they become more sinister.

Whatever is happening their phone is in their hand pointing directly at it…Making sure you relive your shame over and over again.

And for good measure these days they upload it to Facebook at the tap of a screen, so your family and friends outside of work can enjoy your shame too.

 

Boss’s shadow

This is a work party.

And this character definitely puts the emphasis on ‘work’.

This is an opportunity to show the MD how interesting they are. How refined you are in your menu choices, music tastes demonstrating how brilliantly you could navigate business lunches with the top clients. Given the chance.

They are worthy of that promotion, they belong by their bosses side and the best way to prove this is to be at your bosses side…All night.

Switching seat places, offering to help them carry drinks from the bar, even synchronizing toilet visits. Wherever the boss goes this person is by their side telling them what a great party this is and what a great company this is to work for.

They know hard work and dedication isn’t enough, the real moves are made over a Bacardi Breezer and beats of Bruno Mars!

 

Shots caller

There is something about these guys that feel like the night just isn’t moving quickly enough. Before you’ve barely sipped your opening drink of the night they’re screaming ‘SHOTS!”

Anyone that declines is immediately decreed a ‘party pooper’ or ‘lightweight’ and promptly delivered a shot anyway.

Money seems to be no obstacle to these guys, from Jaeger Bombs to flaming Sambuca’s they keep on coming. It’s relentless! Those little glasses are slammed on the table everyone is directed to “knock them back in one” perfectly in sync with military precision.

But the very worst thing about these people is their incredible appetite for these liquid delights. They can drink them like water. While for you, the room is spinning and vomiting is a very real possibility, they’re at the bar asking the barman for ten shots of the really strong stuff.

 

Says it like it is

In the weeks leading up to the night of your Christmas party this one will have been telling everyone how they “don’t want to go to the party”.

But they do.

And they slowly get drunk.

And then it happens.

Suddenly everybody needs to know exactly what you think of them.

Something about alcohol and seeing colleagues outside of work hours brings out the brutal honesty in these people.

Everything they’ve been bottling up over the years absolutely has to be addressed in this restaurant/pub/nightclub.

At the very least it’s an embarrassing apology on Monday morning, at the worst, it’s explaining to your MD why you actually don’t really have a great suggestion where he can “shove his job”.

 

Brakes are off

These ones don’t get out a lot, but when they do they are going to enjoy it!

They get there early because they can’t wait to get started.

And when the night is coming to a close and most people are thinking about trains and taxis home, this one is thinking where the nearest nightclub is. They’ll be desperate for partners in crime on this endeavor and bemoan those that just want to get home.

“The night is young” they’ll yell at an hour that is really too late to be yelling anything. Then, whether alone or with similar thinking colleagues, they’ll head off on a mission to squeeze a few more drinks into their night.

When everyone else is tucked up asleep this one will not be giving up despite being politely asked by nightclub bouncers to “drink up” as they “are closing”.

Huddled up in the cold of a December taxi rank at four in the morning when all anyone else can think about is warm beds, this one will turn round and say…

“Back to mine for a nightcap?”