Hi, I’m Sophie and for the last year I have been working at CMe Media as part of my Business Administration Apprenticeship. I just thought I would share my thoughts and impressions of my first year working in media sales.
The first thing I’d have to say is it’s been an eye-opener! It has totally flipped my perspective on all things advertising that can influence your day by day life and the different ways you can reach audiences with messages.
Before I joined the team I already had a good understanding of digital advertising and how that works. However, I was soon being introduced to so many marketing methods. It’s been really interesting to learn the effectiveness of different platforms and discovering the best ways to utilise them.
I particularly enjoyed working with OOH, which is outdoor advertising like billboards and digital screens. Looking at good locations, and the reasons why one board will reach a better audience than another one. Since I’ve been talking to the various billboard suppliers I find myself pointing out billboards to friends saying, “that one is owned by JC Decaux” but of course other Outdoor suppliers are available!
As CMe Media are one of the biggest buyers of radio I have been lucky to get a real insight into this medium. It’s been fascinating to analyse all the different radio stations, which best suit our clients and why? Plus, every quarter we have to review who is up and who is down when RAJAR comes out. As I’m working alongside Jon the Creative Director, I also get to see how radio adverts take shape right from the first idea to hearing the finished product being broadcasted on the radio.
Another surprise for me was how many newspapers we buy space in, you would be amazed how many different titles there are bringing news to people up and down the country. Part of my job is to stay across these papers researching their circulation and readership and ensuring we are getting the best value for money in the space we buy. In a time where we are all looking for the newest and unique ways to advertise it is refreshing to know that good old newspapers still have a huge part to play and deliver real results.
So, if I had to sum up my first year it’s been a steep learning curve but having a good team around me and the wonderful suppliers I work with have really helped me. Each day brings a new challenge and a new platform to understand and utilise. Whether it be SMS marketing, targeted advertising through apps or even TV it makes me excited to not only share these opportunities with our clients but grow my own personal skills base and confidence.
So, if you wanted to know more about these opportunities or just to see what the team at CMe Media could do for your business, why don’t you give us a quick ring on 02380 170 955 and we would be happy to help