Recently, Tiger Woods won his 5th Masters and mentioned the special relationship he has with his Caddy, Joe LaCava. Tiger Woods had bogeyed the fourth and fifth shot to fall three shots back, with doubt creeping in, this is when LaCava earned his merit.
Tiger woods was quoted saying, “The talk that Joey and I had off of 5… I just listened. He was saying some things that I can’t really repeat here. Then I went into the restroom and proceeded to say the same things over and over to myself, and then came out and I felt a lot better.”
Thereafter, Tiger Woods returned to the green and the following outcome happened: par, birdie, birdie. He was back in the game.
A good agency is like having your own Joe LaCava. The Caddy’s job is to help with the club selection, read off the green and to help so the player doesn’t second guess himself when he steps up to the ball, giving the golfer the luxury of concentrating on the important things.
We all look for a LaCava as a way to make our life easier and help us with every upcoming bunker, when you want to buy a house do you google every estate agent looking for the best property or do you only search through Rightmove? When you want Home Insurance, do you call all the lenders or browse Compare the Market? The same can be done with cars and Autotrader, a plumber through Check-a-trade or a hotel through tripadvisor. We all have our own LaCava.
So why don’t you buy advertising this way?
Why do we find ways to save time and money in our personal lives but when it comes to marketing/advertising our business, we’re happy for it to consume our day? There are so many platforms, mediums and suppliers available today, how do you keep up to date on which is right, and which is wrong?
The present model of buying advertising hasn’t changed over the last 15 years; you speak to a supplier who will send you a rep, the rep will try to sell their own products and services to you and will tell you why they’re better than anyone else.
Will they come to recommend another Supplier? No! So, you need to see another rep from another supplier who will tell you why they’re better and so on and so on.
Imagine a world where a supplier recommends another supplier because their product would be a better fit for your required ROI. A world where a supplier will say they don’t offer the right product for you, but you should call another supplier. Let’s face it, this won’t happen.
But there is a LaCava of the marketing/advertising world.
Would you like a solution to which suppliers offer the best reach, the best ROI and which supplier can perform better than the other. As a marketing manager all you want is the information to make an informed choice, to have everything at hand, to know the investment you’re about to make is the right one.
An agency, much like LaCava or a comparison websites are there to help and support their clients in making the right decisions, to help analyse the market place for the right product, to help save time but, more importantly, an agency becomes an extension of your team.