Frequently Asked Questions

PPC 

Is PPC expensive?

PPC (pay-per-click) doesn’t need to be expensive when setting up and optimising campaigns correctly. It’s all about targeting your keywords cleverly and ensuring you’re keeping a close eye on performance. You can stop and start campaigns at any point, so if we find that a search term is becoming too competitive (and costing a lot) – there’s always the opportunity to stop and review.

 

 

What do PPC services include?

 

Whether you’re a new advertiser or not, out PPC services will always include an initial audit and research, set up of an account, keyword selection and the creation of copy. Our ongoing management of your PPC campaign will be around the optimisation of your campaign and the monitoring of it’s performance. We make sure that we work towards your KPI’s as cost effectively as possible.

 

How long does PPC take to start working?

 

Pay-per-click marketing is one of the few advertising tools that allows us to see almost instant feedback on your campaigns. Once the campaigns are up and running, they’ll start to target traffic to your site.

 

 

SEO

 

Can you optimise any type of website?

 

Absolutely! We’ve worked with a whole variety of different websites. Certain management systems such as Wordpress can make the process easier, but if not we will still be able to work on this. Dependant on what type of website you have, we may need to carry out work to your site or working alongside your web developer to make some tweaks that we recommend.

 

How much should you spend on SEO?

 

SEO is just like all variations of marketing and it’s outcome will likely be impacted on budgets and objectives. The amount you spend on your campaign will directly impact that outcome of your campaigns and timeframe of objectives. We recommend you chatting to our team about your budget where they’ll be able to chat to about the details of a successful SEO campaign.

 

How long does SEO take to start working?

 

SEO isn’t a quick fix campaign. It requires a long-term investment and time to create results accompanied with a well-working website. SEO campaigns do depend on the competitiveness of your industry so whilst we are always out to make your campaigns as successful as possible it is likely we will need a 3 month minimum to see any significant results from your campaigns.

 

Social Media

 

What is meant by social media marketing?

 

Social Media Marketing is a term used when businesses promote themselves through online channels such as Facebook, Twitter, LinkedIn, Instagram, TikTok, Youtube and Pinterest. It enables users of these social media channels to engage with it’s content and build a trust within your brand or product.

 

 

Is it worth it to advertise on Facebook?

 

Having a budget allocated to your Facebook advertising can be a game changer in your social media strategy. By creating ads, you’ll be able to reach a whole new audience by targeting via a selected area and demographic. Ads help to generate web traffic and lead generation.

 

How can Facebook & Instagram boost your business?

 

Facebook & Instagram can boost business simply by giving your business the opportunity to reach new businesses. Whether you’re starting from scratch on social media or needing a freshen up in ideas – we are able to help with social media plans starting from 3 month plans to an entire year plan. We will work with your team to recognise your business’ objectives and begin to create a social media strategy to achieve those goals.