Audio is driving the creative revolution.
Radio accounts for 75% of all listening, but with the rise in new audio formats such as podcasts and streamed music services, listeners have more options now than ever.
Radio advertising is an effective way to reach your target audience and it gives you the chance to get very creative on a small budget when compared to other mass broadcast media like TV. When thinking about a radio ad, repetition is recognition, how often your target audience hear your creativity is crucial.
If you want your ad heard by your listeners, it needs to air multiple times (at least 3 times!). Running your commercial once a week for a month isn’t going to be enough. It is all about where and when your target audience are likely to be listening.
Creativity and radio go hand-in-hand.
Writing a script for radio is a tricky task, you have to be clear and concise right from the start; your listeners cannot rewind a commercial if they missed a message – you need to grab their attention immediately and hold onto it. It’s an interesting balance to strike but using creativity and personality you can write an engaging, unique script.
“Radio is one of the rare medias that is consumed whilst doing other things, washing up, doing a sudoku or driving a car. What the creative has to do is cut through and grab people’s attention. Get in their consciousness and make them want to listen. It’s not easy but, if you can make them invest their attention in what you are saying then your creative has achieved its job in delivering it’s message” – Jon Hiscock, Creative Art Director, CMe Media
CMe Media have access to an in-house audio specialists’ who love to make you sound good!
We can help you identify where audio is important to you and work with you to create a distinct sound that will reflect, protect and uphold your brand and deliver messages to your audience.
With over 40 years’ collective team experience, CMe Media have the contacts and the know-how to get your adverts heard on the right stations and platforms. With in-depth knowledge using correlative mapping throughout the UK, we can target the right audience to make the impact that you need. There are so many ways audio impacts your relationship with your customers, so wouldn’t it be nice to have someone you can turn to, to ensure you sound the very best you can.
If you want to find out more about radio advertising or want to get your ad heard and not forgotten, then get in touch with us at CMe Media.