Which Social Media Platform Is For You?

Social Media has come a long way from just being somewhere to post your holiday pictures. Social Media is an asset to making sure you can grow your business whether this is being able to build brand awareness or able to connect with prospects and clients. But it all starts with the correct platform to make sure you’re connecting with right people, in the right way. 

Instagram

This platform is all about visual content. It’s true what they say, a picture paints a thousand words and if you can bring your brand story to life through a photo or video - then Instagram is the perfect tool for you.

Instagram offers a range of features that can also help you to grow your business - from audience insights to a range of resources to build content with. You can create Instagram stories, live videos, upload longer video content to IGTV and even do some fun, quick reels. It’s not all about posting photos any more. 

This platform certainly feels like the place to be if you’re looking to be more creative or create a brand that you can have a little fun with. 81% of people that use Instagram find out about new products and services from this platform, so if you have a product to sell and you’re not logging into IG - why not?

LinkedIn

This platform is famous for its B2B marketing, allowing people to network and connect with jobs or businesses. Many people see LinkedIn as a place to find themselves a job or recruit, logging in purposefully only for this. But in recent years, it’s popularity in using it as a personal portfolio for yourself or when creating a ‘formal’ persona has meant it’s an absolute must as an extension of your business. Your business accounts across Social Media might lack ‘personality’ so having a LinkedIn account to share thoughts and highlights is a great way to get yourself and your brand recognised. 

Twitter

This is the highly conversational platform which enables its users to build a personal brand and direct engagement to it’s audiences. 

The great thing about Twitter is, if done correctly, then organic reach of your posts can really go far and wide. The more authentic and relevant your content is - the better your organic reach will be. Twitter is about staying topical and ahead of the curve, especially in a world where many users will source their news from this platform. In fact, 82% of B2B content marketers used Twitter for organic content marketing.

Twitter is great for getting your brand voice heard, in a less formal way than LinkedIn. 

Even though it can sometimes seem tricky to know which platforms you need to begin with - the most important thing to consider is what is authentic to YOUR business and brand. Once you know what you want to achieve from putting your brand out on social media, the next step is making sure it’s actually you and your brand voice. 

We at CME are proud to be able to help when it comes to social media, whether it be advice on what platforms to use, a Social Media management plan or creating you the perfect content to sit across these platforms. Not started with Social Media yet? Or you’re tried and tested but need a refresh? We can help. Speak to us today at hello@cmemedia.com


Podcast: Our Lockdown Pal

We don't know about you, but we have become very attached to our favourite podcasts.  In fact, we've become so accustomed to the sound of our podcast host voices that it's almost like they're our lifelong friends.

Last year, in March, we were locked into our homes and for lots of us - we quickly began to devour every box set, film, book or podcast that could help tick that time away.

If you were to simply type into Google, "when did Podcasts become popular?", articles will show that actually audio-blogging has been around since we could capture our voices onto transmittable audio. But with the enhancement of technology, such as the iPod in the early 2000s, this is where podcasting really began to shape itself as a popular media form for almost anyone to enjoy.  Fast forward to 2021, now around 7.1 million people in the UK now listen to podcasts every week according to Ofcom research.

With numbers such as these, it is hardly surprising that audiences have aligned a great deal of their day to listening to their favourite podcasts and in doing so,  listening has become massively important to them. In a study by Audience One,  they found that 65% of listeners feel like they're listening in on a conversation with friends with a whopping 34% of these listeners using podcasts to uplift their moods.

It's for that reason, that we at CMe have become passionate on putting our clients on the Podcast map. With podcasting being so pronounced in the day to day life of so many, we know how important it is to be able to utilise this space commercially. By having ads placed strategically within the content of the nation's favourite podcasts - it is clear how impactful this could be for businesses.

And there are a number of ways in which this can be done and we can create a bespoke campaign to fit your brand marketing strategy however you see fit.

But what are the different types of ways?

Spot Advertising is where we are able to target different 'verticals' (think categories!) based on podcast content, which could be anything from comedy to politics to family friendly listens. Spot Advertising allows you to target based on demographics such as age, gender and even social demographics or interests based on data collection.

Host Read Advertising is one of our favourites. It does what it says on the tin and means we can get audience engagement by having the podcast host actually talk about your product/brand/business. This can be totally bespoke, engaging and fine tuned to which podcast this sits across.

Sponsorship Advertising is when we are able to generate brand awareness by creating a constant familiarity across a set of different podcast 'verticals'. An ad is created and played across a whole host of different podcasts from comedy, sports, politics and more to get a wide audience coverage.

Every campaign can be built bespoke for our clients and we are lucky to work with the biggest digital  audio streaming services to give them the very best podcasting campaigns.

But anyway, enough from us. We've got some of our favourite podcasts to catch up on and judging by the numbers, you probably do too.