Visual marketing is more than 40 times more likely to get shared on social media than other types of content. With millions of posts competing for attention, users often scroll quickly through their feeds, spending only a fraction of a second deciding whether to engage with a piece of visual marketing. Having an eye-catching design holds their focus in turn raising your chances of genuine engagement, and building a strong customer audience.Effective design drives engagement rates, so don’t just post for the sake of it! Learn more about creating viral social media content and how consistency is key to maintaining engagement.
In essence, design is not just about aesthetics; it’s a strategic tool that directly influences how your audience perceives your brand and how they interact with your content. By prioritising design, you increase the chances of your visual marketing being noticed, liked, shared, and ultimately, driving meaningful engagement on social media.
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How do I improve my Visual Marketing design?
Consistency in design is vital for establishing a strong brand identity across social media platforms. By maintaining uniformity in colours, fonts, and logos, brands create a cohesive visual identity that makes them instantly recognisable to their audience. This consistency builds trust and familiarity, making it easier for followers to connect with and remember the brand.
Creating brand guidelines is essential in creating a strong foundation for social media success to then design from. They provide a clear framework for maintaining consistency across all visual and verbal communication, ensuring that every piece of visual marketing reflects the brand’s identity. These guidelines typically cover elements like logos, colour schemes, typography, tone of voice, and imagery styles. Consistent application of brand guidelines not only strengthens brand recognition but also enhances the overall impact and effectiveness of social media campaigns.
Is Mobile Optimisation Essential?
With the majority of social media consumption happening on mobile devices, prioritising mobile-first design is more important than ever. Mobile optimisation involves creating scalable images, using readable fonts, and ensuring thumb-friendly navigation to enhance the user experience. This approach ensures that visual marketing is visually appealing and easily accessible, regardless of screen size. With this in mind, it will allow you to repurpose content across different forms not only for social media but also across your website, Google business profile and more.Thinking smarter not harder!
For example, Instagram’s interface is designed specifically for mobile use, with large, easy-to-tap buttons and a simple, scrollable feed. Similarly, BuzzFeed tailors its social media posts with bold visuals and concise text, optimised for quick consumption on mobile devices, making its content engaging and user-friendly on smaller screens.
Storytelling Throughout Your Visual Marketing
Emotion plays a crucial role in design by deeply resonating with users and driving higher engagement. By tapping into emotions, brands can create more compelling and relatable content that connects with their audience on a personal level. Storytelling is key in this process, as it allows brands to craft narratives that evoke feelings, build empathy, and strengthen emotional bonds with their followers. To implement this, brands can use a variety of visual marketing forms, such as Reels, TikTok, and static posts, to tell their stories in different, engaging ways. If video content is new to you why not read our latest blog on “Why Video Content is the key to engagment”
Where we shared our top tips to enhance your online presence.
Use of Negative Space
White space, also known as negative space, refers to the empty areas between elements in a design. It plays a crucial role in enhancing the overall aesthetic and functionality of social media content. By incorporating white space, designers can improve readability, direct viewers’ attention to key elements, and create a more polished, professional appearance. To optimise white space, avoid cluttering your designs, use margins and padding strategically, and focus on simplicity to allow your visual marketing to breathe.
Having strong consistent design principles behind every social post is key to spike engagement rates. By understanding your audience, constantly uploading, leveraging negative space, and optimising for each platform size you can increase the chances of your visual marketing going viral.
How CMe Can Improve Your Visual Marketing?
At CMe Media, we specialise in leveraging visual marketing to drive our clients’ businesses towards success. That’s why we’re here to guide you through every step of the process to ensure your design standards match your goals. With a solid understanding of digital marketing strategies, we offer tailored digital marketing services designed to help small businesses grow. Whether you’re looking to improve your website, or increase your social media engagement, at CMe Media, we offer all of these digital marketing services.
Get in touch to learn more. We are a digital and media marketing agency based in Hampshire, servicing around the UK – we look forward to hearing how you want to grow your business.
