5 Cost Effective Approaches to Digital and Media Advertising

There are a few ways to advertise your business cost-effectively and still grow your brand and reach the relevant audience. Advertising can be done through various platforms, including your website, social media, email marketing, reviews, media, and more. 

At CMe Media, we offer a range of media and digital marketing advertising across the UK. Below we have listed 5 cost-effective approaches to advertising. Get in touch with our team today to learn more about what we can achieve for your business. Grow and enhance your business today! 

Advertising Opportunities

  1. Website – your website is your shop window this is the first place where prospective consumers will visit when shopping or researching the product or service you offer. Having clear headings, simple navigation and calls to action will keep the consumer on there as long as possible – this is more likely to lead to sales or some form of communication with the business.

  2. Social media – social media platforms are great for marketing your business, with the ability to track your ads and target your relevant audience you can manage your budget and set ROI targets. Social media also allows you to post updates and news about the business at a moment’s notice, other media channels normally take longer to complete as you may have to wait for artwork or production before your campaign goes live. 

3. Email marketing – this should be one of the first avenues to explore when marketing your business these consumers have already had interaction with your business and opted in to give you some personal information. It is a great way to expose offers and new products to existing customers. Normally when a consumer has had a good experience, they are likely to return, with consistent reminders your business will remain front of mind. When running email campaigns you get reporting on interaction, this allows you to design the email around a trend that is popular or from a previous product they purchased meaning you can be relatable.  

4. Reviews – getting customer ratings and reviews can help build trust and boost your reputation as a business. Word of mouth can be very powerful as people often take time to read other experiences and judge your business. Encouraging people to leave good feedback is free advertising and if you have done a good job, you should get recognition. 

5. Media It’s important to create a long-lasting impression, even when customers are on the move. On the back of buses, billboards, TV and many other methods, you can enhance your brand authority through visuals and media storytelling. Leave a reminder of your brand in customers daily lives. At CMe, we offer unique and compelling benefits for all businesses who are looking to grasp audience attention and stand out across their industry. 

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CMe Media | Digital and Media Marketing, Hampshire

Our team at CMe Media want to elevate your goals and have a positive impact across digital and media platforms. Whether you are a smaller brand or an industry giant we are here to collaborate with you across your brand journey. Explore the possibilities of advertising and unlock your full potential through digital and media solutions. Get in touch with our team at CMe Media to learn more or get your FREE website audit today! 

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